Trust International Enhances Revenue Management Interface with EzRMS™ To Maximize Yield; Chester Grosvenor and Spa in United Kingdom is First Customer

  • Infor, Revenue Management
  • 09.03.09
Trust International has added the recommended BAR (best available rate) functionality to its revenue management system interface to help hotels maximize their yielding opportunities.

Ensuring distribution channels are maintained with the latest rates can be time consuming, therefore Trust International and EasyRMS have developed a new upload which recommends the best available rate for maximizing yield after sophisticated analysis of an automated upload.

Clive Taylor, vice president of operations at EasyRMS, said, “The new Trust/EzRMS™ BAR interface means that now hotels will be able to choose between the existing method, in which different rates are offered depending on the length of stay, and the new, more flexible option, which will allow hotels to sell different rate values during the guest’s multiple-night stay. This new Trust upload is unique to EasyRMS at this time and will offer improved functionality to our mutual clients.”

“The interface eliminates all the tedious research and manual data entry required previously, and takes a lot of guesswork out of the process, while reducing the potential for human errors,” added Richard Wiegmann, COO and managing director of Trust International.  “We can now redirect those resources while being certain that we are achieving the best yields.”

Chester Grosvenor and Spa, part of Small Luxury Hotels of the World, is the first hotel of the SLH group to use the new technology.

Ross Grieve, hotel manager at the property, said, “We are delighted to be one of the first hotels to work with the Trust/EzRMS™ BAR interface, which is due to go live imminently.  Both EasyRMS and Trust have worked tirelessly to complete the final piece of our interface jigsaw,” he said. “And, by offering this facility, the circle is complete and we can now operate a full two-way interface.”

Revenue management is one of Trust International’s top priorities, so the company continually upgrades its RMS interfaces, as it did recently. “We are also developing existing relationships and deploying sophisticated functionalities to save hotel groups additional time, money and manpower,” said Wiegmann.

The introduction of recommended BAR to Trust’s interface provides enhanced revenue management for the chains and properties using it, thus improving their sales by offering the right price for the specific period, while maximizing yield.

The Chester Grosvenor and Spa has been closely involved with the development of this new upload, and according to Grieve, both companies have adapted to meet the property’s requirements. “The interface will ensure that we are offering parity rates across all areas of our business as recommended by the EzRMS™ Revenue Management tool,” he said.

The prestigious property offers the highest standard of accommodation combined with cuisine, spa facilities and service.  “The ongoing investment in technology has been paramount to ensure that we operate efficiently and effectively, thereby continuing to meet our guests' expectations through every part of their experience,” said Grieve.

Trust International is one of the world’s leading CRS providers and international hospitality partners. Trust’s services and supporting technologies help hotel chains and hospitality groups support their sales and marketing activities with some of the latest distribution solutions. The range of services includes CRS solutions and software, connectivity to all GDS and IDS channels, an Internet booking engine and third-party integration to PMS, RMS and CMS systems. Trust International offers the full range of CRS-related products such as content management, business intelligence and commission payment services. Via Trust’s own communication centers located in North America, Europe and The Far East, customers in 47 countries are served with private label telephone reservation, concierge and telemarketing services.  Established in 1989, Trust International is renowned for its highly reliable reservation platform, continuous investment in system software and hardware and delivery of superior customer value.

Founded in July 1999, EasyRMS is a global leader and provider of ASP/Internet revenue and yield management solutions. With more than 30 years of combined industry knowledge, EasyRMS is dedicated to the introduction of new generation technology and procedures within the hospitality industry and aims to deliver these services to its clients. Backed by the confidence of many of today’s industry leaders, EasyRMS is committed to easing the current burden of strategic decision making and implementation of revenue and yield management techniques and procedures worldwide.

Related Articles
want to read more articles like this?

want to read more articles like this?

Sign up to receive our twice-a-month Watercooler and Siegel Sez Newsletters and never miss another article or news story.