SynXis' Distribution Marketing Solutions from SynXis Help Westcord Hotels Launch New Brand

  • SynXis Corporation
  • 10.01.09
WestCord Hotels, a collection of 12 unique properties located throughout the Netherlands, recently took the bold step of launching its own hotel brand instead of continuing to rely on a third-party management company for its branding, distribution and marketing services.

For distribution technology and marketing expertise, Westcord Hotels turned to SynXis, part of Sabre Hospitality Solutions, to provide complete hotel distribution, Internet marketing and channel management solutions worldwide, and will switch all of its properties to SynXis’ RedX Distribution Management System for distribution across multiple channels. 

“WestCord is about to stand on its own feet as an independent hotel group. We felt secure in doing that knowing we have a solid distribution partner with proven experience in marketing and growing portfolios like ours,” said Jennifer Westers, owner and managing director of WestCord Hotels. “SynXis impressed us with their track record of working with independent properties and lifestyle brands, and we were particularly impressed with how much they invest in their products and their people. Further, they were able to offer us a quick solution and seamless integration to our PMS for our two newest properties. And finally, with their EMEA head office right here in the Netherlands, they were able to offer us the hands-on, local support we were looking for. We feel very confident having SynXis behind us as we go through this exciting change.” 

Westcord’s growing portfolio features a variety of properties, each with individual themes and unique selling points. The hotel group needed a solution that would enhance the chain’s online merchandising opportunities and maximize its marketing efforts. Bookings made via WestCord’s Web site will be made through SynXis’ premier booking engine, Guest Connect. With its simple customization possibilities and merchandising flexibility designed to increase guest conversion rates, Guest Connect will help showcase the distinctive guest experience each WestCord property has to offer.

The hotel group will rely on RedX as its single distribution platform to connect them to the global distribution systems (GDS) and leading online travel sites.  In addition, WestCord’s properties will rely on SynXis’ powerful third-party integration product, Property Connect, for two-way integration to their Hotel Concepts property management system. The two-way interface improves hotel efficiencies with automated reservation delivery, as well as inventory, rates and restriction (stay controls) uploads. 

“WestCord came to us looking for more than just a strong distribution system, but also the support of an expert partner to help them grow,” said Monique Jaspers-Wijn, EMEA director of sales for SynXis.  “SynXis employs some of the top people in hospitality distribution to help our customers make sure they achieve the right exposure and merchandising through the distribution channels. I’m confident that our team and our products will be a great match for WestCord and I’m excited to welcome them into the Sabre Hospitality Solutions community.”

SynXis, a Sabre Holdings company and key component of Sabre Hospitality Solutions, provides complete distribution and Internet marketing services and technology for hotels around the world.  SynXis is a technology source for thousands of hotels, resorts and destinations, including: Harrah's, Interstate Hotels & Resorts, The Peninsula Hotels & Resorts, Millennium Copthorne, Destination Hotels & Resorts, Shangri-la Hotels & Resorts and Jumeirah Hotels. 

SynXis' corporate headquarters is in Southlake, Texas, with offices in Bethesda, Md., Amsterdam, London, Dubai, Hong Kong, Singapore, Tokyo, Montevideo and Buenos Aires.

Sabre Holdings connects people with some of the world’s greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry.

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