Legendary 82,000-Seat British Stadium Installs Delphi Suite

  • Newmarket, an Amadeus company
  • 11.17.06
Newmarket International, Inc., signed an agreement with British hospitality firm Twickenham Experience, to install the Delphi® Sales and Catering System.

Twickenham Experience is the sole, official provider of match day hospitality and conference and banqueting facilities and services within the grounds of legendary Twickenham Stadium, near London. Twickenham Stadium is the home of England Rugby, the current world champions.

Under the contract, Twickenham Experience will migrate from Newmarket’s CCBreeze® convention center automation system to Delphi Sales and Catering, an end-to-end hospitality automation and management suite from Newmarket. Twickenham Experience selected Delphi because its sophisticated decision support and market tracking features are expected to help managers capture additional business, optimize resources and reduce operating costs.

The upgrade is expected to improve Twickenham Experience’s bottom line and its top line. Delphi will help the company serve customers more quickly by optimizing schedules, services and pricing based on the market picture developed from the Delphi suite. 

In addition to the corporate hospitality and conference and banqueting business generated at the 82,000 seat venue, Twickenham Experience provides pre-ordered catering options for debenture holders and box holders on match days.  The Stadium's South Stand is currently being re-developed and, when it opens in winter 2007, will increase the number of hospitality packages available in the stadium to 4800 and provide an additional 5000 square meters of function space including a purpose-built conference auditorium for up to 400 delegates. The Delphi Sales and Catering system promises to streamline Twickenham’s entire catering operation, from initial planning to customer invoice.

Delphi is one of the industry's leading applications for automating the sales, marketing and catering processes of event facilities, conference centers and other venues to increase revenues, enable more efficient operations and maximize profits.

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