Domina Hotel Group Selects Utell’s New MarketVision Competitive Intelligence Reporting

  • Utell®
  • 10.14.09
Leading Italian Hotel Group, Domina, has selected Utell’s MarketVision – Agency Position reporting to measure their properties’ market performance against that of their key competitors.

The recent decision to implement MarketVision – Agency Position across the board for all Domina properties followed a successful trial period carried out by the Domina Hotel Rotterdam. The hotel discovered it was able to gather key current information about its business and that of its competitors as well as looking both backwards and forwards. With this, the hotel had all the information needed to effect change and influence future bookings for the better.

Founded in 2000, Domina Hotel Group has properties in six different countries – Italy, The Netherlands, Germany, Hungary, Latvia and Estonia – with a total of 10 four-star hotels catering to both business and leisure travelers.

Frank Camilleri, vice president sales and marketing for the Domina Hotel Group said, "MarketVision – Agency Position is a truly remarkable product. In a simple, easy to understand and practical format, it provides the most important information for our sales team. In fact, in just a few minutes we have all the data we need for our markets, such as volumes, competitive set performance, producing agencies and their contacts. Planning sales calls cannot be easier."

MarketVision – Agency Position will enable Domina Hotels to evaluate business arriving into the specific area where their hotels are located.  This in turn will help to focus their sales strategy towards key players and main channels in those same areas

Avelina Iglesias, vice president of sales and account management, Utell Hotels & Resorts added, “MarketVision – Agency Position reports contain breakdowns by agency, consortia, country feeder markets and channels for a hotel in comparison to its competitive set. They include the first detailed forward-looking reports on the market, allowing hotels to identify booking patterns and take action in order to generate additional business and increase market share.”

Utell’s MarketVision – Agency Position reporting was launched in partnership with Rubicon in January this year. Data used in the reports is sourced from Pegasus Solutions’ industry-leading UltraSwitch, which processes reservations for 90,000 hotels, handling more than 49 million bookings annually, representing over 100 million room nights and in excess of $15 billion in hotel revenue. Switch data is then complemented with data sourced from Rubicon. 

Utell® Hotels & Resorts, part of Pegasus Solutions Inc., is one of the world’s leading hotel representation services providing a specialized range of powerful sales, marketing and distribution solutions for hotels and travel distributors. Utell is chosen by more than 11,000 independent hotels and small groups in over 130 countries and comprises an extensive and diverse international portfolio that includes luxury, boutique, value, business and resort properties for both business and leisure travelers.

Utell offers an unrivaled combination of 80 years experience representing hotels by delivering first-class business generating solutions. These include preferred travel agent and online partnership agreements, a range of worldwide marketing programs, leading-edge Internet booking engine solutions, comprehensive business intelligence reporting capabilities and award-winning hotel Web site marketing. Utell’s products and services are used by thousands of travel agencies, travel providers and businesses worldwide, including major global TMCs (travel management companies), corporations, online distributors and consortia groups.

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