EasyRMS and Visual Matrix Complete EzRMS™ Upload Activation for Best Western Richmond Suites

  • Infor, Revenue Management
  • 10.14.09
Easy (Ez) Revenue Management Systems Ltd. has completed implementation of the two-way interface between EzRMS™, its Revenue Management Internet Product Suite, and Visual Matrix, the Windows-based property management system provided by Image Technology Systems, at the Best Western Richmond Suites in Baton Rouge, La.

Image Technology is the No.1 two-way vendor for Best Western International, the global chain comprising over 1,100 properties.

The implementation, led by Tim Schulte, U.S.-based revenue management consultant for EasyRMS, is the first in a series of Best Western deployments by EasyRMS. The interface has been up and running for several months now, and according to Tim the property uses this functionality daily and is extremely pleased with the integrated product now provided.

Tim noted that the functionality allows for the hotel to review the daily recommendations provided by EzRMS™ and then upload them immediately into Visual Matrix directly, all from one screen. This is done through an easy upload process that simultaneously changes rates for many future days or months at a time in the PMS. 

Tim believes this new interface will improve the overall efficiency of the revenue management team.  “They will not have to take the time to manually change rates as their business patterns change, as this is now done through the upload process,” he said. “They also receive the full analysis of the EzRMS™ system for recommendations on a daily basis, which allows for the most current strategies depending on their demand.”

Visual Matrix is an affordable property management system for the hotel industry that does not compromise on features and is popular with both independent and franchise properties.

It offers hotel clients a robust yield management system, connectivity to all major distribution channels and commission-free online booking through a brand’s own Web page. The application provides hotel staff with the tools they need to efficiently manage day-to-day operations and also forecast effectively.

Garrett Kruithof, general manager of Best Western Richmond Suites, says the property was in need of a revenue management system, and needed one that would work seamlessly with their PMS. “When Image Technologies announced at the Best Western Convention that they were rolling out the interface for EzRMS™, we knew we needed to take a closer look,” he said.

“After speaking to the staff at EasyRMS and Image we were confident this would be one that would work, and that if we had any issues, both companies would work hard to together to resolve them.”

Kruithof notes that as Best Western Richmond Suites is a small property, the challenging aspect of revenue management lies with the general manager, director of sales and front office manager. “Facing the economic times we are in, this can become an even more daunting task as each position takes on more generalized roles within the hotel,” he said. “Having a RMS that takes on the role of the revenue manager frees up time for the property management team to focus on our most important aspect - which is servicing our guests.”

Similar uploads are planned for Best Western Georgetown and Iwo Jima in the near future, and a number of other Best Western properties, including Westgate Inn, BrandyVine and Burlington Inn, will follow shortly.

With headquarters in Dallas, Texas, Image Technology Systems has been providing scalable property management solutions to the hospitality industry since 1986. Their flagship product, Visual Matrix, was designed in 2002 by a dedicated team of hotel professionals utilising input from their valued clients. This collaboration ensured that the system delivers one of the most technically advanced and intuitive PMSs on the market today. The company’s motto is, "We listen, we evolve, you succeed", and encompasses the company’s corporate philosophy, as they believe technology must continually change as the industry evolves. Client suggestions are critical in directing their continual development, and Image Technology Systems’ proactive approach to client relations ensures high customer satisfaction and is the driving force behind their continual growth.

Founded in July 1999, EasyRMS is a global leader and provider of ASP/Internet revenue and yield management solutions. EasyRMS is dedicated to the introduction of new generation technology and procedures within the hospitality industry and aims to deliver these services to its clients. Backed by the confidence of many of today’s industry leaders, EasyRMS is committed to easing the current burden of strategic decision making and implementation of revenue and yield management techniques and procedures worldwide.




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