SoftBrands and Guestware Introduce Two-Way Interface

  • Infor
  • 11.17.06
SoftBrands, Inc. a global supplier of enterprise application software, recently completed a two-way interface to Diversified Computer Corporation's GuestWare customer relationship management (CRM) software.

Thanks to the two-way interface, profile data in the GuestWare CRM system such as guest preference data, guest classification or loyalty level are automatically updated in SoftBrands' epitome property management system (PMS). In addition, profile matches identified with GuestWare's automated matching process are sent back to epitome and simplify guest history maintenance in the property management system.

"Guest recognition is critical to our customers. The two-way interface that we have developed with GuestWare provides the ability for our customers to easily recognize their guests. The integration helps to recognize repeat customers, associate award programs, special requests and notify hotel staff regarding VIP status," said Stephan Setran, SoftBrands vice president, product management, and property management systems.

"The interface is ideal for hotels that want a tighter integration between their PMS and CRM," said Mike Benjamin, vice president of Seattle-based Diversified Computer Corp. "It has been a great opportunity for us to work with SoftBrands. It was especially exciting when our beta sites quickly confirmed the value of the interface both in terms of improving guest service and productivity."

San Francisco-based Kimpton Hotel & Restaurant Group currently uses SoftBrands' epitome PMS and GuestWare to manage its In Touch Loyalty Program. The In Touch program focuses on recognition and delivering a unique personalized experience to members across Kimpton's 38 boutique hotels. Kimpton first installed the interface at the Hotel Palomar in San Francisco in March 2006. Since then, Kimpton has installed the interface in six other hotels and expects to roll it out to the remaining properties over the next few months.

"Our front desk agents benefited immediately with a more simplified process to deliver that 'wow' experience and personalized recognition at the point of checkin," said Shirley King, director of guests for Kimpton Hotel & Restaurant Group. "The interface further automated our pre-arrival planning process. This helps us deliver unique guest experiences on a more consistent basis because the two-way interface removes some of the manual work."

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