De Historiske Sees Revenue Nearly Double Since Choosing Sabre Hospitality Solutions as its Marketing Provider

  • Sabre Travel Network
  • 10.22.09
At a time when the hospitality industry has been waiting out a recession, De Historiske – Hotels and Restaurants group of Norway has been busy celebrating its biggest-ever increase in online revenue.

The Norwegian group switched to SynXis, a key component of Sabre Hospitality Solutions that provides global distribution and Internet marketing solutions, and its Guest Connect booking engine in January of 2009.  Since making the switch, De Historiske has watched their online booking revenue double in the first half of 2009 compared to same-store sales from the previous year. De Historiske has also reported an increase of nearly 80 percent in the number of room nights booked at its properties from January to August 2009 compared with the same period prior year.

“We chose our distribution partner carefully and had high hopes for SynXis when we switched our properties to Guest Connect,” said Nils Henrik Geitle, managing director of De Historiske group, which is comprised of 38 unique and historic properties. “However, the results we have witnessed have far surpassed our expectations. Guest Connect has allowed us to expand our offerings, merchandise and market our unique selling points, offer packages, and increase conversions in a way that best benefits each of our distinct properties. We have been able to add incremental revenue to each booking while also increasing customer satisfaction when they book via our Web site. We’re also benefitting from itinerary booking functionality to allow guests to make multiproperty, round-trip bookings, and are looking into ways to further leverage the other offerings Sabre Hospitality Solutions can now offer us. Needless to say – we are thrilled.”

De Historiske recognized the growing trend towards direct-to-property bookings and the strong value of this channel in terms of low transaction costs and high amount of control over its marketing. The Guest Connect booking engine was launched in response to hoteliers’ need for a booking tool that would enable them to maximize revenue from their own Web site. In addition to its revenue management-enabling features such as dynamic packaging, promotional pricing, filtered searches and an image gallery to increase merchandising opportunities, the booking engine also went through extensive consumer usability and satisfaction testing to ensure customer ease of use, and a higher look-to-book conversion ratio. Hoteliers using Guest Connect report immediate returns on investment using the integrated, comprehensive tracking tools the booking engine has to offer.
“De Historiske is an example of a hotel group who is looking a recession in the eyes and beating it, just by using the tools that their booking engine has to offer,” said Monique Jaspers-Wijn, EMEA director of sales for SynXis.   “Guest Connect was designed for hotels to be able to increase their revenue, and we have seen that it delivers. We are thrilled to watch many Sabre Hospitality Solutions customers now reap the benefits of their choice to implement Guest Connect at their property Web site.”

Sabre Hospitality Solutions leverages the strength and breadth of Sabre Holding’s technology, marketing and distribution tools to bring hotel suppliers a global end-to-end solution. Sabre’s hospitality expertise and portfolio of solutions has grown significantly over the last several years and now includes SynXis, which provides distribution technology and marketing services; E-site Marketing, the leading hospitality Internet marketing solutions provider; Sabre Travel Network Hotels, GDS distribution and media products provider; Sabre Hotel RFP, which develops, delivers and manages hotel requests for proposals into a single; and Sabre Media Solutions for GDS and other creative services in hospitality.

Sabre Holdings connects people with some of the world’s greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry.

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