TripAdvisor Signs Agreement to Acquire, the Second Largest Travel Related Web Site in China

  • TripAdvisor
  • 11.03.09
TripAdvisor®, one of the world's largest travel communities, and an operating company of Expedia, Inc. (Nasdaq: EXPE), announced it has signed a transaction to acquire

Currently the second largest online travel-related Web site in China,** Kuxun helps consumers find some of the best prices on flights, hotels and train travel throughout China. Closing is conditional upon the completion of certain regulatory requirements. Other terms of the deal are not being disclosed.

TripAdvisor entered the Chinese market in April 2009 with the launch of, a localized reviews and community site for Chinese travelers. Within the past six months, has become one of China's top 10 Web sites focused on travel. The combination of and more than doubles traffic for TripAdvisor Media Group properties in China, and makes TripAdvisor one of the leading online travel-related media and search businesses in China.

"No matter the language or culture, travelers worldwide have proven they place great value on the ability to research travel information online. The extraordinary growth of is just one piece of evidence that Chinese travelers trust information and insight provided by their peers," said Steve Kaufer, founder and CEO of TripAdvisor. "With both and under our umbrella, we will enhance our ability to deliver trusted content that travelers seek, and further position TripAdvisor for expansion in this fast-growing market segment."

Currently a $6.9 billion market (United States), the online travel sector in China continues to grow despite the global recession. The latest statistics from travel industry research authority PhoCusWright, Inc. notes that the online Chinese market segment today represents about 11 percent of the country's entire travel market and will grow rapidly to about 20 percent of the total market by 2011.*** 

Following the completion of the acquisition, it is anticipated that will continue to operate out of Beijing as a standalone entity led by the current management team reporting directly to the CEO of TripAdvisor. 

TripAdvisor and the TripAdvisor logo are registered trademarks of TripAdvisor LLC in the United States and/or other countries. Other logos or product and company names mentioned herein may be the property of their respective owners.

Related Articles
want to read more articles like this?

want to read more articles like this?

Sign up to receive our twice-a-month Watercooler and Siegel Sez Newsletters and never miss another article or news story.