GuestCentric's Innovative E-Commerce Features Enable Patti's Inn to Endure the Economic Crisis and to Take Control of their Online Services

  • GuestCentric Systems
  • 11.03.09
Patti's Inn and Suites, an independent property of 59 rooms located in Kentucky, was looking for online solutions to provide exceptional services for demanding travelers and increase online business.

After reviewing all options, GuestCentric was one of the only vendors that could deliver a top-notch solution in a short time frame and at reasonable prices.

"To be able to have online booking was a major deal for our property because our old Web site did not offer online booking. To get a booking engine that engages demanding new travelers we knew we could not go for the cheapest booking engine out there. GuestCentric came out as the clear value winner, as they provide the best booking engine in the industry at a price that a 59-room budget property can afford," said Ann Martin, Patti's Inn and Suites' manager.

GuestCentric designed a new professional looking Web site in addition to providing an innovative booking engine with its Rates+Real-time Availability calendar. Despite the bad economic environment, over a period of four months the property created very successful marketing campaigns that helped to rank it first in Google organic search. This resulted on an increase in the unique visitors by 370 percent and an increase in the number of direct online bookings by 500 percent.

"With my previous Web site I had to call someone to make the changes, the information could take up to three weeks to change and every change had a cost," continued Martin. "With GuestCentric I now have complete control over my Web site and I am able to change the text freely, upload pictures, change pricing and create special offers. Selecting GuestCentric is one of the best decisions I made in 2009."

GuestCentric is revolutionizing the online presence of hundreds of thousands of independent hotels and is presenting a real challenge to traditional hotel software companies by providing innovative e-commerce features in an unbeatable software-as-a-service model:

  • Utilize a best-in-class one-page booking engine with a Rates+Real-Time Availability calendar to simplify and speed up the booking process.
  • Integrate GuestCentric’s reservation software platform to manage online and offline reservations and avoid double bookings.
  • Easily create a new impact Web site with the hotel branding where managers can always keep the site fresh by updating content at anytime from anywhere and create online promotions in minutes.
  • Keep track of e-commerce performance in one place using the service’s online marketing performance tools and interactive dashboard.

"The system is very user friendly, I only needed a 30-minute training session to understand the platform and after that I started doing everything myself. If I have a problem I just need to send an email with my concern and within minutes I receive an answer," said Martin.

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