eMax Hotel Marketing Boosts ROI for Crowne Plaza Brand

  • eMax Hotel Internet Marketing
  • 11.04.09
Crowne Plaza hotel operators are benefitting from increased traffic and more reservations with the eMax Hotel Marketing’s independent Web site program.

Marketing a hotel Web site can be a challenge for name brand hotels, but eMax Hotel Marketing is creating attractive, traffic-generating Web sites that enable hotels to capture more online bookings each quarter, and take advantage of some of the most impressive ROIs in the industry.

eMax independent Web sites drive incremental traffic from Internet searches, and the company is helping several Crowne Plaza hotels across the country increase traffic and book more reservations each season with a custom Web site that truly complements the brand site. Some of the most recent examples of success with the eMax independent Web site program include:

  • From January to August 2009, a Crowne Plaza hotel in Colorado’s independent site generated over $24,000 in monthly revenue and 25 percent more visitors than the brand site during the same period.
  • From January to July 2009, a Crowne Plaza in the Midwest’s independent site contributed 27 percent of the Brand.com revenue with a 22x ROI.
  • From April to August 2009, a Crowne Plaza in a downtown metro area generated over 33 percent of all Brand.com revenue, and equal number of monthly visitors.

eMax Hotel Marketing uses innovative Web marketing strategies to help hotels increase their target markets in any market segment. By using today’s emerging Web technologies and applications, eMax creates cohesive, revenue-generating Web sites for brand name hotels. The company’s strategies consistently outperform conventional online marketing methods, and offer some of the highest returns on investment.

With almost half of all travel being booked online, eMax Hotel Internet Marketing has found ways to improve conversions of a hotel brand Web site while ensuring brand compliance and maintaining ever-changing brand initiatives. The company is committed to providing affordable marketing strategies for hotel operators looking for a results-driven marketing campaign and trackable results.

eMax Hotel Internet Marketing is a subsidiary of Resource Technology Management, Inc. Resource Technology Management provides hotel Internet support, hotel telecom services, HDTV upgrade project management, and other valuable consulting services to the hospitality industry. Drawing on the expertise of its hospitality industry professionals as well as Internet development and marketing veterans, eMax provides results-based Internet marketing services across all channels to its hotel partners.



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