New on VTV Channel: The Integration of Revenue Management and Marketing

  • VFM Leonardo
  • 11.04.09
VFM Leonardo, a leader in online visual content distribution for hotels, has launched a new video on VTV Channel featuring Laurence Bernstein, managing director of The Bay Charles Consulting Company.

In this episode, Laurence explains where revenue management and marketing are disconnected and what these two functions can learn from one another.  
Watch it to learn:

  • Why increased synergy between these two functions can drive more bookings.
  • How price discrepancies on different Web sites and over the phone can damage your hotel’s value proposition.
  • How to integrate price with how your property is brought to market.
  • eBusiness for Hoteliers – Panacea or Pain? - The Pillars of Success in Travel e-Business with Henry H. Harteveldt, vice president and principal analyst, Forrester Research.

VTV Channel is a video blog where you will find short interviews with industry experts on the most important issues in online marketing, e-commerce, sales and distribution in the hotel industry. Each week, host John McAuliffe, chief marketing officer of VFM Leonardo interviews an industry expert on a single topic related to online merchandising in order to help you extract more value from your hotel’s presence on the Internet.

VFM Leonardo is a technology leader in online visual content management and distribution for the hotel industry. VFM Leonardo's VScape® and VBrochure™ products leverage the distribution capabilities of the VNetwork™, one of the most universally accepted and largest online visual content distribution networks for the global travel industry. VFM Leonardo offers the most effective digital asset management and online merchandising systems available today with over 1,000,000 visual images (photos, virtual tours and videos) for 90,000 hotels worldwide currently in distribution across the VNetwork. All four global distribution systems (GDSs) - Amadeus, Galileo, Sabre, Worldspan - as well as Pegasus source hotel visual content exclusively through VScape. Tens of thousands of travel-related channels including online travel agencies, travel research and supplier Web sites, search portals; Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and more also source visual content through VScape, many exclusively.

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