Libra OnDemand Selected as Finalist in Forty Innovation Showcase

  • Libra OnDemand, A Division of Newmarket® International
  • 11.05.09
Libra OnDemand announced its selection as a finalist in the prestigious Forty Innovation Showcase, sponsored by

The Forty is a year-long program culminating at Dreamforce ’09, held November 17 - 20, 2009, at San Francisco’s Moscone Center. As more and more developers adopt’s breakthrough cloud computing technologies, new applications (apps) are being built every day. The Forty showcases the best of these apps from the partner community; the winner of which will be announced at the Dreamforce Global Gathering.

Showcase apps are evaluated based on:

  • Innovative use of technologies, including but not limited to Apex code, Visualforce and sites.
  • The ability to solve a real business challenge and address a need in the marketplace.
  • Strong visual design and execution.
  • Level of customer adoption.

“To be named as one of the top 40 applications on the platform is a great honor that recognizes the outstanding work of our team here at Libra OnDemand,” said Gregg Hopkins, chief executive officer. “Libra OnDemand is innovative for its unique ability to present a complete, 360-degree profile of hotel guests. CRM should solve a hotel’s business problems, not create more challenges. With Libra OnDemand hotels can focus on delivering quality service to guests and build hotel brand loyalty.”

Libra OnDemand provides a comprehensive suite of hospitality-specific applications: customer relationship management, loyalty and rewards, event management, reporting and data analytics, e-mail marketing, as well as an online consumer-facing application, Customer Portal. It is designed to drive sales, increase revenues and deliver guest satisfaction.

“Libra OnDemand reaches out to the world’s premier hotel organizations,” Hopkins said. “It leverages the power of together with Visualforce, Sites, Apex, JavaScript and Adobe Flex technologies. Requiring zero infrastructure or upfront software investment, Libra OnDemand is a software-as-a-service (SaaS) application that is easy to use, easy to customize and quick to implement.”

Designed as a single or multiproperty solution, Libra OnDemand consolidates customer information from hospitality systems (property management systems, central reservation systems, restaurant point of sale, spa management, casinos and others) and social media sites such as Twitter and Facebook to present the user with a single guest profile. Libra OnDemand Customer Portal offers stay-aware content and self-service options for hotel guests and customers. Overall, Libra OnDemand provides the ability to acquire deep knowledge of every account and contact, build and maintain strong, lasting customer relationships and facilitates collaboration and communication within the organization.

With flexible monthly subscription pricing, the financial impact on a hotel client is minimized, and return on investment is dramatically accelerated for the hotelier and/or hotel company.

“Subscription-based pricing plans include everything you need, so you won’t be surprised later by hidden technology fees that can quickly add up,” Hopkins added.

Additional information about the Forty Innovation Showcase and its finalists can be found at

Libra OnDemand leverages the power of one of the world’s most popular on-demand platforms ( to provide a comprehensive suite of hospitality specific applications: customer relationship management, loyalty management, event management, analytics, e-mail marketing, as well as an online consumer-facing application, Customer Portal.  Libra OnDemand is a software-as-a-service (SaaS) application that is designed to drive sales and increase revenues for the world’s premier hotel organizations.  Requiring zero infrastructure or upfront investment, Libra OnDemand is simple to use, easy to customize, and quick to implement.

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