Six Casino Hotels Including Pinnacle Entertainment and Seneca Gaming Select The Rainmaker Group for Revenue Management

  • Rainmaker Group (The Rainmaker Group)
  • 11.12.09
The Rainmaker Group, a world leader in automated profit optimization software and services for the gaming hospitality industry, announced it was selected by six new casino hotels to provide its revolution™ Product Suite.

The companies installing Rainmaker’s revolution include Pinnacle Entertainment, Seneca Gaming, The Borgata Hotel Casino & Spa and the Greektown Casino Hotel.  The Rainmaker Group provides revenue optimization solutions and services to companies that include Harrah’s Entertainment Wynn Las Vegas, MGM MIRAGE, Trump Entertainment Resorts and Isle of Capri Casinos.

The properties operated by Pinnacle Entertainment are the 1000-room L’Auberge du Lac Casino Resort in Louisiana and the 600-room Belterra in Indiana.  Seneca Gaming properties installing revolution are the Seneca Niagara and the Seneca Allegany.  The Borgata Hotel Casino & Spa in Atlantic City with over 2,000 rooms is a joint venture of Boyd Gaming Corporation (NYSE: BYD) and MGM MIRAGE (NYSE: MGM).  The Greektown Casino Hotel is a 400-room, 30 story casino hotel in Detroit with complete conference facilities.  The two Pinnacle properties implemented the revolution system in September 2009, the other hotels will go live in 4Q '09. 

“L’Auberge du Lac Casino Resort believes strongly in revenue management and Rainmaker’s revolution software is a tool that compliments this business philosophy well and produces results,” said Harold Rowland, senior director of hotel operations at L’Auberge du Lac Casino Resort, operated by Pinnacle Entertainment.  “It is a proven tool we use to drive both gaming and non-gaming revenue. We look forward to a continued partnership with Rainmaker and future successes at our award-winning 242-acre gaming resort.”

“Automated revenue management is proving its value in today’s casino hotel market,” said Bruce Barfield, president of The Rainmaker Group.  “Top gaming industry hotel companies are implementing Rainmaker’s revenue management solutions to forecast demand more accurately, which enables them to manage their business more efficiently.”  revolution uses advanced mathematical analysis to assess each guest segment’s total value, including their food and beverage and gaming spend, and suggests the optimum segment mix for any property.  

Rainmaker’s revolution solution combines historical data, current property performance information, competitive trends and manager experience to formulate demand forecasts and establish optimum segment pricing.  In addition to optimizing hotel revenue, marketing expenses are better managed by correlating promotions with demand and streamlining business processes.

The Rainmaker revolution Product Suite interfaces with many hospitality property management systems to utilize the most current hotel data for its forecasting and segment analysis.  The Rainmaker Group’s solutions for hospitality include the revolution Product Suite that maximizes revenue for both traditional properties and casino hotels.  revolution is the only revenue management system that considers Total Customer Value, which includes not only hotel revenues, but also revenue from gaming, food and beverage, spa and other significant sources of customer value for determining optimal pricing and availability conditions.

The Rainmaker Group is a software and consulting services company that provides profit optimization for more than one-half million units in the gaming hospitality, serviced apartment/multifamily housing and other industries.  Rainmaker consults about, implements and supports the revolution Product Suite, which maximizes total guest profitability for operators of casino hotels and other hospitality enterprises.  The company enables clients to identify and maintain availability for their most profitable revenue sources through revenue management implementations.  The Rainmaker Group helps casino hotels increase profitability through the accurate, instantaneous ability to determine the minimum acceptable value of each guest.  This increases client profitability by securing the most profitable customers and developing more effective business processes. Hospitality clients include Wynn Las Vegas, Boyd Gaming, Harrah’s Entertainment, Omni Hotels, MGM MIRAGE, Trump Entertainment Resorts and other leading hotel companies.  

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

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