Thistle and Guoman Hotels Choose Channel Management Solution for Combined Property Portfolio

  • EZYield
  • 11.12.09, an originator of automated online distribution management solutions for the worldwide hospitality industry, announced the addition of Thistle Hotels and Guoman Hotels to its growing list of hotel clients around the globe.

The London-based hotel management group recently selected as its channel management and reservation delivery technology partner for their 37 properties throughout the United Kingdom, and will add two more properties in Malaysia to their portfolio by the end of 2009. 

Thistle Hotels’ and Guoman Hotels’ combined property portfolio ranges from historic landmark properties located in downtown London, such as The Royal Horseguards, to modern properties in the Highlands near Loch Ness, such as the Thistle Inverness. With such a diverse collection of properties, choosing the correct technology involved taking the time to test for the best fit.

“We short-listed the key channel management software options and ran user trials with each to determine which product would best support our immediate and future channel management requirements, as well as deliver the best integration with our overall distribution strategy,” said Claire Castro, head of pricing and distribution for Thistle and Guoman Hotels. “The combination of’s technology, business development and customer service set them apart from their competitors.” 

In addition to the successful testing of’s channel management technology, Castro is also interested in’s RezDelivery platform for a more easily managed and cost-effective system of receiving hotel reservations for future development.

“At we pride ourselves on our ability to be readily available to our clients, regardless of their geographic location, and we are willing and able to work within their development and timeframe plans,” said Ed St. Onge, CEO of “Our new two-way enterprise solution, which includes OTA and GDS yielding products and reservation delivery technologies, provides the best technology available for hoteliers who are interested in a proven record of simple and user-friendly solutions to increase revenues.”

“Everything we have heard about is true. A considerable amount of time is saved during the yielding process; the system is easy to use; their customer service is impeccable; and system updates do not affect any of our real-time processes,” stated Castro. “The systems are very versatile and greatly minimize the time we spend on daily updates.” will be conducting personalized demonstrations of their technology solutions at World Travel Market from November 9-12, 2009, in booth No. TT3100 in the North Hall.

Since introducing one of the world’s first automated channel management solutions in 2002, has remained an undisputed leader in online distribution technology for the global hospitality industry. Today, over 2,600 hotels in 72 countries utilize’s award-winning, advanced channel management software to streamline the distribution of rates and inventory to over 450 forward distribution channels in multiple languages and 168 currencies.'s SaaS Web-based platforms and mobile friendly solutions are designed to give control of online distribution back to the hotelier, with products dynamic and flexible enough to satisfy properties ranging from 40 to 4,000 rooms. maintains regional offices in Asia Pacific, Europe, Middle East and the America's, in order to provide continuous live support to their clients around the world.

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