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YTL Hotels Appoints Sarah Cairns as Executive Vice President of Marketing Communications to Lead Worldwide Marketing and Public Relations Initiatives

  • YTL Hotels
  • 11.16.09
YTL Hotels announced the appointment of Sarah Cairns as executive vice president of marketing communications.

Effective November 1, Cairns is based in Singapore where she will be responsible for YTL Hotel's worldwide marketing and public relations.

With more than 20 years of experience in successfully launching public relations initiatives at luxury hotels and restaurants in Europe, Asia and North America, Cairns brings with her an impressive portflio of successes in the luxury hospitality market.

Most recently, Cairns was with Four Seasons Hotel Los Angeles as director of public relations for close to six years. During this period, she positioned the property as the number one entertainment hotel in the region and culminating in 2007 when she received a special award at the Four Seasons' annual marketing conference for her outstanding contributions in media exposure during the film, television and music awards season in Los Angeles.

This is a homecoming for Cairns who, before moving to North America, worked for a number of luxury hotel companies in South-East Asia including Mandarin Oriental Hotel Group, The Ritz-Carlton Hotel Company and Regent International.

Commenting on the appointment, James McBride, president, YTL Hotels said, "We are thrilled to have Sarah on board, as she brings with her a wealth of international experience to our company and we know she will lead a dynamic and quality–focused public relations and communications team on the strength of her extensive experience and a golden rolodex."

"It is a great honor to be joining YTL Hotels under the visionary leadership of Tan Sri Francis Yeoh and Dato’ Mark Yeoh," said Ms. Cairns. "With our already impressive portfolio of hotels and resorts, and the extraordinary new projects in development in exotic destinations such as Borneo and St. Tropez, the communications opportunities are infinite and very exciting for YTL Hotels’ continued success in the global luxury hospitality market."

YTL Hotels is the hospitality arm of one of Malaysia’s most dynamic conglomerates, YTL Corporation Berhad. The company owns and manages a stellar collection of internationally renowned, award-winning resorts, hotels and spas.

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