Lodging Interactive Offers Turn-key Mobile Web Sites For Hotels

  • Lodging Interactive
  • 11.18.09
Lodging Interactive, a leading interactive marketing agency servicing the hospitality industry, announced the roll out of its mobile Web site design and hosting services for hotels.

Lodging Interactive's new mobile services provide turn-key, cost-effective mobile solutions enabling hotels to provide easy acess to their Web site and to capture bookings from smart phones, iPhones and Blackberry users worldwide.

"According to PhocusWright, 67 percent of travelers and 77 percent of frequent business travelers with Web-enabled mobile devices have already used their devices to find local services, (e.g. lodging) and attractions," said DJ Vallauri, Lodging Interactive's founder and president. "And with U.S. mobile penetration expected to be 95 percent, or 219 million users in 2010, it only makes sense that hotels embrace the emerging mobile technologies to maximize their mobile booking opportunities."

Lodging Interactive creates mobile Web sites specifically designed for mobile foot prints. Typical mobile Web sites contain 15-20 pages including animated photo galleries, one click direct dial to the hotel and links to popular social media sites such as Facebook and Twitter. Additionally, the company utilizes special coding to automatically detect and redirect visitors using Apple iPhones and Blackberry devices. "Our technology can detect which cell phone platform and browser the visitor is using and display the most appropriate Web site rendering, all seamlessly to the user," added Vallauri.

As an option, Lodging Interactive offers a customized Mobile Content Management System (M-CMS) enabling hotel clients to easily modify their mobile Web site in real time.

"Our mobile Web site services are especially well suited for branded properties who may not have their own marketing Web sites. The brands are simply not addressing the global mobile opportunities for its individual franchisees," said Vallauri. "We have been able to create a business model that makes establishing a mobile Web site and marketing it affordable to any franchisee."

Lodging Interactive, headquartered in Parsippany, N.J., is a leading provider of Internet marketing services to the hospitality, spa and restaurant industries. The company provides a portfolio of effective hotel Internet marketing services to hundreds of hotels, resorts, timeshares, spas and restaurants. Clients include branded hotels from nearly every major brand as well as prestigious, landmark independent hotels.

Through its CoMMingle Social Media Marketing Agency operating division, the company offers hospitality focused and fully managed outsourced hotel social media marketing.

Lodging Interactive is a member of the American Hotel & Lodging Association (AH&LA) and a supporter of the Hotel Sales & Marketing Association International (HSMAI).

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