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Viking Line Connects to the Hotel Industry with myfidelio.net

  • Oracle Hospitality Hotel and Resort Solutions
  • 11.19.09
MICROS Systems, Inc. (Nasdaq: MCRS), a leading provider of information technology solutions for the hospitality industry, announced that Viking Line Abp is deploying myfidelio.net in conjunction with Viking Line's cruise booking system to handle cruise and partner hotel reservations.

After 50 years of ferry services, Viking Line recognized the need to modernize its cruise booking system and utilize a hotel reservation solution that connects it with the hotel industry.

By combining cruise ships with the high-capacity vehicle decks, Viking Line reigns as one of the leading shipping companies on the Baltic Sea. With over 50,000 hotel bookings made through the Viking Line's own cruise booking system, Viking Line needed a strong business tool to handle the high volume of reservations. Viking Line selected MICROS's myfidelio.net for its ability to seamlessly integrate with its other systems, and because it enables Viking Line to use its own strong marketing services and brand recognition.

MICROS's myfidelio.net is an enterprise solution providing central reservation management services and connections to worldwide distribution channels through all four major GDSs. This advanced e-commerce solution connects the hotel industry with the travel trade and end consumers, allowing them to conduct travel related e-commerce. By using the Internet booking facilities of myfidelio.net, Viking Line and its partner hotels turn their own Web sites into a true sales portal.

"As part of the modernization of our cruise booking system, we selected MICROS's myfidelio.net for its advanced services and innovative features," said Sune Haggblom, CIO, Viking Line Abp. "Our goal is to implement a cost-effective reservation process that streamlines the administration for Viking Line and its partner hotels and allows Viking Line to improve its profitability. After careful research, we decided to outsource the hotel reservations to MICROS-Fidelio to help provide Viking Line and its partner hotels with the best technology, return on investment, and support for our current operations and future strategy." 

"We are pleased to provide Viking Line with a proven solution from MICROS. We have worked for years to achieve a leading position of channeling direct hotel reservations from an increasing number of reservation service companies and portals," said Ari-Pekka Heiskala, vice president, MICROS-Fidelio EAME Nordic. "As Viking Line is a primary hotel service producer with its cruise booking business, myfidelio.net offers a perfect solution for Viking Link and its hotel partners, supporting both the contracted and the free sales basis rates, and allowing existing partner hotels as well as new candidate hotels that work with Viking Line, to utilize this tool. Most important, MICROS's myfidelio.net provides hotel customers with an easy-to-use hotel booking channel."

Viking Line Abp is a public-limited company and a market-leading brand in passenger and car ferry traffic on the northern Baltic Sea. Its mission is to provide large-scale, affordable, safe passenger and cargo carrier services including first-class recreation, good food and attractive shopping. Viking Line's service area is the Baltic Sea, with Finland, Sweden and the Baltic countries as its main markets. Its fleet consists of seven vessels. During fiscal 2007/2008, sales were about EUR 475 M. The number of passengers totalled 6.2 million and the average number of employees was 2,994. Viking Line began service 50 years ago in 1959. The company has transported more than 169 million passengers since then, meanwhile creating an efficient transport system for trade and industry.

MICROS Systems, Inc. provides enterprise applications for the hospitality and retail industries worldwide. Over 310,000 MICROS systems are currently installed in table and quick-service restaurants, hotels, motels, casinos, leisure and entertainment and retail operations in more than 130 countries, and on all seven continents. In addition, MICROS provides property management systems, central reservation and customer information solutions under the brand MICROS-Fidelio for more than 25,000 hotels worldwide, as well as point-of-sale, loss prevention and cross-channel functionality through its MICROS-Retail division for more than 90,000 retail stores worldwide. MICROS stock is traded through NASDAQ under the symbol MCRS.

The MICROS logo is a registered trademark of MICROS Systems, Inc. All other product and brand names are the property of their respective owners.

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