One of the Largest Japanese Hotel Consortiums Switches to Sabre Hospitality Solutions as Marketing Provider

  • Sabre Travel Network
  • 11.23.09
Following an extensive search for a new marketing provider with proven success in the Japanese market, the Japan Rail (JR) Hotel Group has announced it will migrate its properties to Sabre Hospitality Solutions’ SynXis Central Reservation System (CRS).

One of the largest hotel consortiums in Japan, JR Hotel Group is comprised of 61 properties, all near rail stations in key gateway cities throughout Japan. The group will rely on Sabre Hospitality Solutions for its online merchandising, including reservations made through its own Web site, online travel agents and all four of the major global distribution systems (GDSs). JR Hotel Group will also take advantage of the Japanese language control center and will be supported through Sabre Hospitality Solutions’ Tokyo office.

The JR Hotel Group was looking for a total, seamless solution for all of its online distribution and marketing needs. Additionally, the company wanted local support from a global provider to help improve its online merchandising opportunities and more effectively carry out its rate strategy. Part of JR Hotel Group, JR West – Granvia Hotels, switched successfully to the SynXis CRS last year. Granvia Hotels’ smooth transition and improved business operations prompted the JR consortium to turn to Sabre Hospitality Solutions to help improve its operations and revenue generation.

“In the last few years SynXis has clearly established itself as the leader in online marketing for hospitality groups in Asia, and through Granvia we have been able to see why,” said Ken Yamaguchi, secretary of JR Hotel Group. “Their proven expertise, local support in the Asia Pacific region, and the fact that their control center and booking engine are available in Japanese, made it a clear-cut choice to switch to them as our distribution partner.”

SynXis is a key component of Sabre Hospitality Solutions, recently established to meet hoteliers’ need for a comprehensive distribution, marketing and technology solution. The new hospitality group enables SynXis customers to leverage the expertise and support of all of Sabre’s hospitality businesses.
Yamaguchi added, “The investment that Sabre continues to make in hospitality was a strong indicator to us that this is a company who is committed to helping its customers grow.”

“The Japan Rail Hotel Group is a strong name consistent with quality in Japan, making them an important win for us in the region,” said Yasaka Tazawa, country manager for SynXis Japan. “Japan Rail’s choice of SynXis as their marketing provider is a testament to the strong foothold that Sabre Hospitality Solutions has been establishing in the growing Asian Pacific market. Our investment in the region has been met with an extremely positive response from hoteliers in Japan.”

Sabre Hospitality Solutions leverages the strength and breadth of Sabre Holding’s technology, marketing and distribution tools to bring hotel suppliers a global end-to-end solution.  Sabre’s hospitality expertise and portfolio of solutions has grown significantly over the last several years and now includes SynXis, which provides distribution technology and marketing services; E-site Marketing, a leading hospitality Internet marketing solutions provider; Sabre Travel Network Hotels, GDS distribution and media products provider; Sabre Hotel RFP, which develops, delivers and manages hotel requests for proposals into a single; and Sabre Media Solutions for GDS and other creative services in hospitality.

Sabre Holdings connects people with some of the world’s greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry.




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