Sacher Hotels to Build Brand with Integrated Distribution and Marketing From TravelCLICK

  • TravelClick
  • 11.29.06
TravelCLICK Inc., a leading provider of hotel business process management (BPM) solutions, announced that Hotel Sacher Salzburg and Hotel Sacher Vienna have selected TravelCLICK's integrated distribution and marketing solutions to build hotel brand value, increase online bookings and enhance profitability.

The properties will use the entire iHotelier solution with media services, including the central reservation system (CRS) featuring the iStay booking engine for Web site reservations, GDS marketing, pay-per-click advertising and search engine optimization.

"iHotelier will open a cost-effective new channel through which we can gain greater control of our identity and increase online bookings and profitability," said Alexandra Winkler, owner of Sacher Hotels. "With an integrated solution of CRS and powerful marketing tools, we can advance our commitment to guest service by exceeding the online shopping expectations of both business and leisure travelers. TravelCLICK's integrated approach to marketing - addressing travel agents, third parties and online search - ensures we are visible where potential guests are shopping."

Previously operating under a leading brand for Web site reservations, the Sacher properties wanted a booking solution that would fit its luxury image and drive more revenue online. The iHotelier central reservations system, featuring a performance-rich booking engine, provided exactly what the properties needed - a highly personalized shopping experience with guest-friendly navigation, large compelling photos and rich digital media content. With just one click, inventory and rates display in real time on a single screen, creating a fully interactive shopping environment.

The properties also will use several TravelCLICK marketing solutions including: GDS marketing, to target travel agents that are actively booking travel to Austria; pay-per-click advertising, to target specific market segments and increase Internet presence; and search engine optimization, to reinforce name recognition and brand presence and drive more customers to the Hotel Sacher Web site.

"The Sacher Hotels are among the most prestigious properties in the world, recognized as crafters of the exceptional guest experience," said Jan Tissera, president of TravelCLICK International. "This move to iHotelier sends a clear message that there are alternative distribution choices for the independent-minded luxury hotel market. With our solutions, Sacher Hotels can look forward to controlling brand identity, obtaining stronger performance, increasing conversion rates and maximizing asset value, all while providing a brilliant online experience for guests."

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