Amidst Recession, TIG Global Develops Philanthropy Task Force

  • TIG Global
  • 11.24.09
In response to the tough economic climate, TIG Global, a leader in online marketing for hospitality and travel, recently developed a philanthropy task force and completed over 1,000 hours of community service.

Thriving in the growing Internet marketing industry, TIG Global executives spearheaded the initiative to lend a helping hand to the less fortunate organizations and individuals that have been more deeply affected by the tough economic times.

To leverage the company’s Internet marketing expertise, TIG Global recently partnered with two non-profit organizations, Bike to the Beach (B2B) and the Lamia Afghan Foundation, to provide pro-bono Web site design and online marketing expertise.  The B2B organization promotes biking as a viable way of commuting, exercising, and reducing carbon emissions.  B2B’s largest event is an annual bike ride from Washington, D.C. to Bethany Beach, Del., to raise money for Autism Speaks.  The Lamia Afghan Foundation is committed to providing humanitarian aid to the children and families of Afghanistan.  TIG Global’s e-marketing efforts will focus on increasing fundraising and volunteer participation for each organization.  The new Web sites for both B2B and the Lamia Afghan Foundation are scheduled to launch in early 2010.
 
“I was truly overwhelmed when TIG Global offered to build a new Web site for us and handle our e-marketing strategy,” said Joey Schmitz, co-founder of Bike to the Beach.  “Our previous Web marketing efforts were extremely basic, but our redesigned Web site will now allow us to track donor dollars and exponentially increase our fundraising efforts.  TIG Global’s service team has listened to each of our needs and educated us on the best Web solutions for our organization.”
 
TIG Global’s philanthropy task force has also taken on a variety of other hands-on projects.  As a team, the company wore matching jerseys and ran in the annual Race for the Cure to raise money for breast cancer research.  The employees also held a food drive for the Manna Food Center, collected over 900 articles of clothing for the Lamia Afghan Foundation, participated in the Washington, D.C., AIDS walk, and donated their large collections of hotel toiletries to a local shelter.  Additionally, every other week the company’s cafeteria is transformed into a production line for the Manna Food Center.  Employees spend their lunch hours preparing Smart Sacks, backpacks filled with nutritious food, for underprivileged children to ensure they have meals over the weekends when school lunches are not available to sustain them. 
 
“While regularly giving back to the community is extremely important, it becomes even more vital during tough times,” said Trip Schneck, president at TIG Global.  “Despite the economy, TIG Global has been fortunate enough to continue to grow and excel.  We wanted to use this momentum to encourage all of our employees to get involved and help others in great need.” 
 
TIG Global, headquartered in the Washington, D.C., metro area, is dedicated to assisting the travel industry with exceeding their online marketing goals and specializes in hotel Internet marketing and destination Internet marketing.  Serving an extensive portfolio of clients worldwide, TIG Global combines its industry knowledge and e-business expertise to help clients maximize the online channel.  TIG Global offers multi-language Web sites, a vast network of internationally based strategic linking partners, email and pay-per-click marketing campaigns tailored to all international markets, custom social media solutions, and Web sites optimized for major search engines around the world.



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