EZYield.com Wins Silver Adrian Award for Newly Redesigned Web Site

  • EZYield
  • 11.24.09
EZYield.com, an originator of automated online channel management solutions for the worldwide hospitality industry, has been honored with a prestigious Silver Adrian Award for Web Marketing Excellence in the 53rd annual Adrian Awards Competition.

The Adrian Awards are presented by the Hospitality Sales & Marketing Association International (HSMAI), an organization of sales and marketing professionals from all segments of hospitality, travel and tourism. In the recent 2009 competition, entries were judged by over 200 top industry executives, and winners were chosen from thousands of entries submitted by travel-related companies around the world.

EZYield.com earned a Silver Adrian Award in the Web Marketing category of the competition for their newly redesigned Web site, www.ezyield.com. This highly competitive category is typically dominated by hotel property and chain Web sites. In the 2009 competition, EZYield.com became the only travel service/supplier Web site to claim an award for its own Web site.

As part of a 2009 re-branding initiative, EZYield.com took a holistic view at its marketing materials and made sweeping changes designed to reflect the company’s rapid growth and their technologies’ global impact on the hospitality marketplace. Working closely with its marketing firm, Plan A Public Relations & Marketing, EZYield.com developed a new corporate logo and color scheme, as well as collateral materials and a multimedia advertising campaign.

As a Web-based software technology company, EZYield.com’s own Web site was the most critical element of the re-branding process. The goal of the award-winning site was to reinforce their position as a global leader in online channel management technology, while providing an easy-to-navigate hub of information for their users around the world. Flash animations were created to graphically illustrate the technology, and a back-end XML interface was developed to mirror the look and feel of the site.
“As a company that was founded on Internet marketing technology, it is especially exciting to receive an award for Web marketing excellence based on our own Web site,” said Ed St. Onge, CEO of EZYield.com. “Being recognized by our peers in the hospitality industry is truly an honor, and I accept on behalf of all our employees worldwide.”

HSMAI will pay tribute to EZYield.com and other award winners during the HSMAI Adrian Awards Gala, to be held on Feb. 1, 2010 at the New York Marriott Marquis in Manhattan. This black-tie affair is expected to be attended by more than 1,000 international hospitality, travel and tourism marketing executives. Adrian Awards benefactor partners include DEPARTURES Magazine, Google, TRAVELCLICK and TripAdvisor.

Since introducing one of the world’s first automated channel management solutions in 2002, EZYield.com has remained an undisputed leader in online distribution technology for the global hospitality industry. Today, over 2,600 hotels in 72 countries utilize EZYield.com’s award-winning, advanced channel management software to streamline the distribution of rates and inventory to over 450 forward distribution channels in multiple languages and 168 currencies. EZYield.com's SaaS Web-based platform and mobile friendly solutions are designed to give control of online distribution back to the hotelier, with products dynamic and flexible enough to satisfy properties ranging from 40 to 4,000 rooms. EZYield.com maintains regional offices in Asia Pacific, Europe, Middle East and the America's, in order to provide continuous live support to their clients around the world.

HSMAI is the hospitality industry source for knowledge, community and recognition for leaders committed to professional development, sales growth, revenue optimization, marketing and branding. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at annual events, including HSMAI's Affordable Meetings®. Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region.

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