Fantail Introduces EventSalesFA: One of First Cloud Solutions for Event & Exposition Sales

  • Fantail Consulting & Technologies, LLC
  • 12.01.09
Fantail Consulting & Technologies, LLC, one of the first meetings industry providers to offer a full suite of cloud computing solutions for the events and meetings industry, is introduced EventSalesFA, one of the first and only cloud CRM applications created exclusively for the event and exhibition industry.

EventSalesFA is built on the powerful and flexible Salesforce.com cloud technology platform, by far one of the No. 1 cloud CRM sales solutions, used daily by over 60,000 sales and marketing organizations worldwide, including over 60 percent of the Fortune 100.
 
What makes EventSalesFA unique as a new CRM are the 20+ years of exhibition and sponsorship sales, and event technology experience, that Fantail’s two top executives, Pat Pathade, CEO, and Michael Hatch, president, have built into the new application. 
 
EventSalesFA cloud solution can help associations and show organizers of any size, and any industry to manage their booth, sponsorship, online and print advertising sales more efficiently, grow revenues, increase member and exhibitor satisfaction, and reduce marketing expenses. EventSalesFA features a comprehensive suite of sales and marketing tools, high user adoption, and powerful yet easy to customize functions that are designed to support any sales process, and make it faster to deploy in days, not weeks.

Fantail President Michael J. Hatch said, “EventSalesFA is the smart choice for any sales team because they can work from anywhere, share and access their entire sales database, all documents and all the sales tools needed to initiate, manage and close sales. Best of all it’s perfect for organizations of any size, because it has an on-demand pay-as-you-go pricing model and can be affordably launched for a team of one, one hundred, or a thousand and one.”
 
The EventSalesFA cloud solution was designed for the unique requirements of the events and exhibition industry and built to provide the sales staff and managers with many powerful features. Pat Pathade, CEO of Fantail, said, “EventSalesFA features sales automation solutions tailored to a variety of event and sponsorship sales processes, with customization as easy as point-and-click. Managers will have access to real-time analytics and sales trend reports enabling better business decisions, and sales automation features developed to boost business development efforts in exhibition, sponsorship and advertising sales.”
 
The list of standard features offered by EventSalesFA for non-profit and for-profit sales and marketing professionals, includes: lead, opportunity, task and calendar management, account and multicontact management, team selling, document sharing and collaboration tools, viewable historical documents and data, approvals and workflow, sales forecasting and pipeline management, real-time reports, individual and manager dashboards and sales content management.
 
EventSalesFA integrates with all major third-party Web applications and meetings industry providers, as well as all Salesforce.com, Force.com, Google and Fantail cloud solutions. The application is instantly mobile, multilingual and multicurrency, offering many options and flexibility for global deployments offline, online and mobile use and is compatible with all major devices. And one of the great value propositions of all cloud solutions like EventSalesFA is that upgrades are automatic, seamless and free for all customers.
 
Fantail will be introducing EventSalesFA, its new social media marketing and management program (Redwoods), and its full suite of cloud technology solutions to the exhibition and event industry next month at the IAEE Expo! Expo! conference and exhibition in Atlanta, Ga., December 8-10, 2009.
 
Fantail Consulting & Technologies, LLC provides business technology consulting services, and develops fully integrated technology solutions based on cloud computing technology for associations, independent tradeshow organizers and medium-sized businesses. Services include cloud solutions for association management systems (AMS), exhibition sales, sponsorships and advertising programs (CRM), social media marketing and management solutions, staff training, Google Apps deployment, business and technology analysis and strategies, project management, business intelligence solutions, software implementation and systems consolidation and integration.


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