London’s New Five Star Hotel Rafayel Selects Utell® Hotels & Resorts for International Sales, Marketing and Distribution Services

  • Utell®
  • 12.02.09
Utell® Hotels & Resorts has welcomed the soon-to-be-launched, luxury Hotel Rafayel in London as one of the newest members of its extensive international hotel portfolio.

The Hotel Rafayel will benefit from Utell’s vast range of business solutions for the hotel’s entire international sales, marketing and distribution strategy. This includes access to key business through Utell’s global preferred partnerships and programs with international travel management companies (TMCs), online travel agencies (OTAs) and global corporate markets.

Ike Latif, hotel developer, Hotel Rafayel said, “Membership in Utell provides a vital step towards helping achieve our sales, marketing and distribution goals. Simultaneously, we are able to retain our identity while also receiving business support and invaluable access to major revenue driving tactics in order to compete immediately on an international level.”

Rafayel is setting the blueprint for the future development of hotels by incorporating the latest technological advances in LED lightings, air-conditioning and VDA efficiencies, to help minimize its impact on the environment. Without compromising on style, luxury or comfort, being green at the Rafayel means that a guest’s carbon footprint will be reduced by 17 kg to 53 kg compared to the 70 kg that an average London hotel emits per guest. This accounts for around 495,000 kg of reduced CO2 emissions annually in the earth’s atmosphere, thanks to Rafayel’s efforts.

Examples of features in all standard rooms include: VDA Micromaster room automation system with touch control glass panels enabling door access, lighting control, air conditioning control, Internet room service and housekeeping management; Philips HD 32-inch Ambilight LCD TVs; flush ceiling speakers to bedrooms and bathrooms to allow audio from TV or personal device connected through MediaHub; free broadband and Wi-Fi; and MediaHub panel fitted to all bedrooms allowing guests to connect their laptops, iPods, MP3s, game consoles, digital cameras or DVD players to the in-room TV and audio system.

Ric Leutwyler, president of Utell and chief marketing officer for Pegasus said, “Hotel Rafayel is setting a very high, innovative global standard for eco-friendly, luxury accommodation. We look forward to the hotel’s impending launch and are thrilled that the management team have put their confidence in Utell to generate international reservations through our wide range of powerful sales, marketing and distribution programs.”

Utell Hotels & Resorts, part of Pegasus Solutions Inc, is one of the world’s leading hotel representation services providing a specialized range of powerful sales, marketing and distribution solutions for hotels and travel distributors. Utell is chosen by more than 11,000 independent hotels and small groups in over 130 countries and comprises an extensive and diverse international portfolio that includes luxury, boutique, value, business and resort properties for both business and leisure travelers. Utell offers an unrivalled combination of 80 years’ experience representing hotels by delivering first class business generating solutions. These include preferred travel agent and online partnership agreements, a range of worldwide marketing programs, leading-edge Internet booking engine solutions, comprehensive business intelligence reporting capabilities and award-winning hotel Web site marketing. Utell’s products and services are used by thousands of travel agencies, travel providers and businesses worldwide, including major global TMCs (travel management companies), corporations, online distributors and consortia groups.

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