Fast-growing Asia-Pacific Hotel Chain, Park Hotel Group, Switches to Sabre Hospitality Solutions for Distribution Expertise

  • Sabre Travel Network
  • 12.09.09
One of Asia-Pacific’s fastest growing hotel chains, Singapore-based Park Hotel Group, has made the switch to Sabre Hospitality Solutions for complete distribution of all properties.

With plans to expand by another 10 to 12 properties in the next three to five years, Park Hotel Group will rely on Sabre Hospitality’s extensive global distribution and marketing expertise to meet its aggressive goals. 

Park Hotel Group is now using the SynXis Central Reservation System (CRS) to connect seamlessly to all channels including the four global distribution systems, thousands of online travel agents and to power its own Web site bookings coming from its Web site, using the Guest Connect booking engine.   This industry-leading technology, along with Sabre’s proven experience was critical to the Park Hotel Group’s decision to select Sabre Hospitality Solutions.  The Group’s property staff will benefit from the major investments Sabre has made in the product such as unsurpassed system reliability and a back end user-interface in local languages like simplified and traditional Chinese and Japanese and a booking engine available in 28 languages.  Investments have also been made in the areas of localized support and training with offices now open in Singapore, Hong Kong, Tokyo and Australia.

“In view of our future expansion plans, selecting the right technology partner was critical for our team,” said Mohd K Rafin, senior vice president of Park Hotel Group.  “Sabre Hospitality Solutions has proven to have the sophisticated tools along with a seasoned staff that can truly help us establish Park Hotel Group as one of Asia-Pacific’s top hospitality brands.  We have already been impressed with the quick and seamless migration of our properties to the new platform.  Their team was able to implement eight hotels in four countries with training in three languages, all in less than three weeks, amazing!”  

The privately held Park Hotel Group owns and operates properties in Singapore, Hong Kong, China and Japan.  Park branded hotels include the five-star Grand Park and four-star Park Hotel.

“With several key wins recently, Asia-Pacific is now Sabre Hospitality Solutions’ fastest growing region and we are very excited to count the Park Hotel Group among our customers,” said Patrick Andrès, managing director, SynXis Asia Pacific. “We have been extremely pleased with the adoption rate of our products and services throughout the region and Sabre is committed to continuing its investment in our future growth.  This means our customers can count on having incomparable service to support our industry-leading technology whose reliability continues to outperform our competitors.”

Sabre Hospitality Solutions leverages the strength and breadth of Sabre Holding’s technology, marketing and distribution tools to bring hotel suppliers a global end-to-end solution.  Sabre’s hospitality expertise and portfolio of solutions has grown significantly over the last several years and now includes SynXis, which provides distribution technology and marketing services; E-site Marketing, the leading hospitality Internet marketing solutions provider; Sabre Travel Network Hotels, GDS distribution and media products provider; Sabre Hotel RFP, which develops, delivers and manages hotel requests for proposals into a single; and Sabre Media Solutions for GDS and other creative services in hospitality.

Sabre Holdings connects people with travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry.

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