Marketing within the Third Generation of the Web from HSMAI and TIG Global

  • 12.10.09
Now more than ever, companies are relying on social technologies to communicate their messages, sell their products and grow their fan bases.

Web 2.0 transformed the digital world by exponentially increasing the amount of content available through social networking, instantaneous user-generated content and social bookmarking. In the wake of Web 2.0’s tidal wave of two-way communication, signs of a third generation of the Web have begun to surface.

Web 3.0: Emerging Insights for Travel Marketers discusses nine emerging insights that are fundamental to marketing within the evolving third generation of the Web. It is the newest white paper in an HSMAI Travel Internet Marketing series sponsored by TIG Global and published by the HSMAI Foundation. The paper first introduces the concept of Web 3.0 and then addresses the many aspects of this new Web era. Topics covered include search engine intelligence, real-time data access, leveraging location based and GPS applications, and the future interaction between Web 3.0 and 3D technologies.

The white paper is a compilation of ideas and feedback from HSMAI’s Travel Internet Marketing Special Interest Group Advisory Board, co-chaired by Trevor Stuart-Hill, president, Revenue Matters. “The landscape of the digital world is continuously changing. It feels like only a year ago we were learning how to market within Web 2.0. This white paper addresses the new generation of the World Wide Web, which focuses on succinct dialogue and semantic technologies.”

“Technology is changing at a rapid pace and the desire for RevPAR premiums requires us to remain at the forefront of these new marketing opportunities,” said Fred Malek, CEO of TIG Global. “The technological trends evolving in this third generation of the Web will enable us to reach customers in new ways, provide them with all the information they want to make a decision, and allow them to book hotel reservations anytime and in anyplace. Ultimately, the Internet will become an even far more powerful tool for cultivating and managing travel customers.”

Upcoming white papers in the series include:

  • “Driving Results Through Social Media”
  • “Driving Results Through Design”
  • “Revenue Management for Internet Marketers”
  • “Groups Online - Attracting and Booking Group Business via Online Channels”
  • “Rich Media”
  • “CRM in a Digital World”

HSMAI is a hospitality industry source for knowledge, community and recognition for leaders committed to professional development, sales growth, revenue optimization, marketing and branding. With a strong focus on education, HSMAI has become an industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at annual events, including HSMAI's Affordable Meetings®. Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Established in 1983 to serve as the research and educational arm of HSMAI, the HSMAI Foundation's mission is to expand and enhance the educational opportunities available to hospitality sales and marketing executives and to increase the amount of in-depth research conducted on behalf of the profession.

TIG Global, headquartered in the Washington, D.C., metro area, is dedicated to assisting the travel industry with exceeding their online marketing goals and specializes in hotel Internet marketing and destination Internet marketing.  Serving an extensive portfolio of clients worldwide, TIG Global combines its industry knowledge and e-business expertise to help clients maximize the online channel.  TIG Global offers multilanguage Web sites, a vast network of internationally based digital media partners, e-mail and pay-per-click marketing campaigns tailored to all international markets, custom social media solutions and Web sites optimized for search engines around the world.

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