Amari Renews Contract with Utell® Hotels & Resorts as Global Sales, Marketing and Distribution Provider

  • Utell®
  • 12.15.09
Amari has chosen to extend its 25-year long relationship with Utell® Hotels & Resorts to continue to be the provider of choice for global sales, marketing and distribution for six of its properties located across Thailand.

Amari’s renewed contract means they will benefit from Utell’s comprehensive suite of hospitality business generating solutions. This includes full representation on the GDS under Utell’s UI code, through Utell’s global call center network and  In addition to Utell’s expertise in extensive global marketing, sales and distribution programs, Amari also benefits from attracting valuable business through Utell’s strength of preferred partnerships and programs in international TMCs (travel management companies), OTAs (online travel agencies) and global corporate markets. Supplementary services used by Amari include Performance Tracker - Utell’s reporting tool that provides reservations business analysis and Travelcom - Utell’s commission processing system that allows payment of agency fees in multiple currencies.

Duncan Webb, CMO, Amari said, “Amari is a long-term partner of Utell. We value the relationship for a variety of reasons - strong distribution platform - excellent customer service support and a strong and reputable brand that the travel trade is familiar with. We look forward to working with the Utell team to develop our business further in the years to come.”

Established in 1965, Amari’s network of 11 Thai properties span the country, from scenic seaside and mountain locations to vibrant urban settings. Promoting a vision of contemporary Asia, Amari is a leader in both leisure and corporate markets, with each of its properties featuring superior quality rooms, world-class facilities and a renowned level of service excellence. As one of the few privately held local hospitality brands, employing more than 4,000 people throughout the country, Amari has boosted tourism in emerging destinations, such as Koh Chang, as well as in Thailand’s most well-known locations, including Chiang Mai, Pattaya, Krabi, Koh Samui, Phuket, Koh Chang and Bangkok. After nearly four decades of achievement and growth in Thailand, Amari is poised to become a leading player in the Asia Pacific hospitality market, with plans to expand its network to countries including China, Japan, India, Vietnam, Indonesia, the Middle East and Australia.

Christine Tan, regional vice president Asia, Utell Hotels & Resorts said, “Amari is an innovative, leading brand in Asia and we are delighted to be able to help their brand go from strength to strength via our experience, expertise and innovation which provides their hotels with powerful sales, marketing and distribution services worldwide. After a quarter of a century working together building business for Amari globally we are thrilled by the extent of their international success and exciting expansion plans.”

Utell Hotels & Resorts, part of Pegasus Solutions Inc, is one of the world’s leading hotel representation services providing a specialized range of powerful sales, marketing and distribution solutions for hotels and travel distributors.  Utell is chosen by more than 11,000 independent hotels and small groups in over 130 countries and comprises an extensive and diverse international portfolio that includes luxury, boutique, value, business and resort properties for both business and leisure travelers. Utell offers an unrivalled combination of 80 years’ experience representing hotels by delivering first class business generating solutions.  These include preferred travel agent and online partnership agreements, a range of worldwide marketing programmers, leading-edge Internet booking engine solutions, comprehensive business intelligence reporting capabilities and award-winning hotel Website marketing. Utell’s products and services are used by thousands of travel agencies, travel providers and businesses worldwide, including major global TMCs (travel management companies), corporations, online distributors and consortia groups.

Related Articles
want to read more articles like this?

want to read more articles like this?

Sign up to receive our twice-a-month Watercooler and Siegel Sez Newsletters and never miss another article or news story.