The Pegasus View November 2009: ADS and GDS Channels Experience Positive Year-on-year Net Revenue Growth for First Time this Year

  • Pegasus Solutions Inc.
  • 12.18.09
Pegasus Solutions has issued The Pegasus View for November 2009, which draws from global distribution system (GDS) and alternative distribution system (ADS) booking data processed by the company for more than 90,000 hotels worldwide during the month.

November showed the first year-on-year increase in net revenue for each channel, with GDS, mostly corporate bookings, jumping +13.28 percent, and ADS, mostly leisure bookings, climbing +2.09 percent over 2008 levels.

Additionally, the report shows GDS bookings had the strongest comparative month this year. GDS gains, previously limited in the October 2009 Pegasus View to North America, have now spread to all regions globally. November 2009 is also the first month that all measures for the global GDS - net reservations, net average daily rate (ADR), net average length of stay (LOS) and net revenue – are positive compared to November 2008. While these findings are encouraging, the comparisons can be complicated, according to Mike Kistner, CEO of Pegasus Solutions.

“We are enthused to see the recovery first evidenced in October’s Pegasus View for North American GDS bookings spread to other regions globally in November," said Kistner. "However, as an industry, we are working to get back to and surpass 2007 levels, rather than simply meeting 2008 levels. To create this context for November’s data, we’re publishing comparisons to previously unreleased 2007 Pegasus UltraSwitch figures in this month’s edition of The Pegasus View.”

In fact, in the ADS channel, these comparisons show net reservations for November 2009 versus November 2007 actually rose +9.43 percent, but the slump in ADR (-29.34 percent versus November 2007) has put net revenue for the channel down -27.96 percent from 2007. However, when compared to 2008 levels, ADS net reservations and net revenues both returned positive results for the first time across the board in November 2009, at 18 percent and 2.09 percent respectively.

The Pegasus View for November 2009 is available in its entirety online and by free subscription at Data reported in The Pegasus View comes from Pegasus Solutions, one of the world’s single largest global processors of hotel transactions through the four GDSs and ADSs.

Pegasus is proud to celebrate 20 years of providing innovative solutions to hotels and agents worldwide.

Pegasus Solutions is one of the world’s leading providers of technology and services to hotels and travel distributors, supplying state-of-the-art central reservation systems and electronic distribution services, advanced agency commission processing and payment services, and hotel marketing representation services. Founded in 1989, Pegasus created and launched the hotel switch, and today its customers include more than 90,000 properties around the globe as well as a majority of the world’s travel agencies. Additionally, Pegasus’ powerful representation arm incorporates Utell® Hotels & Resorts and Utell Connect, services that have been chosen by nearly 11,000 member hotels in more than 130 countries, making Pegasus the hotel industry’s largest third-party marketing, sales and reservations specialist. Pegasus also powers the niche consumer Web site™, dedicated to promoting independent and boutique hotels throughout the world. Headquartered in Dallas, Pegasus has 18 offices in 11 countries, including regional hubs in London, Singapore and Scottsdale, Ariz.

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