Cendyn’s eProposal™ Sales Solution Achieves 10 Years of Helping Hoteliers Close More Business

  • Cendyn
  • 01.06.10
Cendyn, a leading single-source provider of innovative turnkey online marketing solutions that increase profitability for multiproperty hotel companies, announced its eProposal™ online bid response solution achieved 10 years of delivering compelling rich-media property information to meeting planners.

eProposal is one of the hospitality industry’s most widely used Internet proposal response tools available.  More than 29,000 hospitality sales professionals worldwide use eProposal to increase business by responding to bid requests quickly and professionally.

eProposal provides prospects with personalized facility information and frees sales people to focus more time on selling and less on administration.  Cendyn developed eProposal in 1999 as one of the hospitality industry’s first online proposal delivery systems.  Today, eProposal enables hotel sales people to close more business online by instantly responding to bid requests with attractive media-rich electronic proposals that put essential property information in meeting planners’ hands in minutes.  A sales person can scale the proposal from a simple one page response to a full virtual sales kit complete with all the details meeting planners need to make their decision.
Starwood Hotels standardized its bid response process on eProposal and the system is also used by many other chains, independent hotels, restaurants, convention centers and other venues that host group functions.
"Starwood properties receive thousands of leads, and eProposal makes it possible to process each one professionally in a consistently branded fashion," said Wendy Butler-Mafuz, senior director, global sales products, Starwood Hotels & Resorts Worldwide, Inc.   "Our hotel associates simply could not address the volume of inquiries without the tool.  Starwood relies on eProposal every day as an integral part of our sales efforts." 
“We developed eProposal to give hotel sales people a way to quickly respond to RFP’s online,” said Robin Deyo, executive vice president of Cendyn.  “Higher conversion rates are a direct result of responding to proposal requests quickly and professionally.  Speed to market gives hotels an edge in the sales process; it is the differentiator that drives higher closing ratios. For 10 years, eProposal has been the best online tool in our industry to close more business.”
eProposal enables rapid bid responses by creating a micro Web site for each proposal that incorporates property photos, virtual presentations and attractive multimedia tours.  The sales person sends a personal message to his or her client with a link to the eProposal site which provides property detail so complete that meeting planners frequently wave site inspections.  The system has tracking tools that give sales teams visibility into a client’s decision process and can be used by management to gauge sales productivity.  Property sales people may also elect to include customized special-purpose pages for weddings, reunions and other revenue centers to create a tailored response to a client’s specific needs.
eProposal has exclusive interfaces with industry-leading Delphi® and Daylight® sales and catering systems to streamline proposal creation.  eProposal’s cost-effective license agreement accommodates unlimited users and unlimited usage.

Cendyn, based in Boca Raton, Fla., is a leader in the hospitality industry, broadening revenue by applying a managed services culture and approach to a single source of integrated hotel Internet marketing solutions uniquely proven in the hospitality and tourism market.

Established in 1996, Cendyn is a full-service hotel interactive marketing and sales agency whose solutions are used by over 9,000 hotel and travel destinations worldwide.  The company is a solid resource of hospitality professionals who innovate solutions that include Web site marketing, Web site design, branding, search engine marketing and interactive products such as eProposal™, eConcierge™, eSurvey™, eInsight™, eContact™, eConnectivity™, eBooker™, and eMenus™.  Clients include Starwood Hotels & Resorts, Ritz-Carlton Hotel Company, Hyatt Hotels and Resorts, Hilton Family of Hotels, Marriott and other chains and independent properties. 
Cendyn, the recipient of prestigious awards for Web site design, innovation and marketing programs, extends its Power of We culture into the community through sponsorships of the YMCA, youth teams and community outreach; the Boca Helping Hands food bank; George Snow Scholarship Fund; Boca Raton Historical Society; Florence Fuller Childhood Development Centers; and community projects of the Junior League of Boca Raton.

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