Shangri-La Hotels and Resorts Unveils One of Industry's First Multilingual Interactive Mobile Web Sites

  • Shangri-La Hotels and Resorts
  • 01.12.10
Shangri-La Hotels and Resorts, one of Asia Pacific's leading luxury hotel groups, has launched one of the industry's first multilingual user-friendly mobile Web sites, providing guests convenient access anytime and anywhere from their smartphone devices.

The mobile Web site allows guests to reserve, modify or cancel a booking with real-time availability. In addition, members of Shangri-La's guest recognition program, Golden Circle, can use their profiles for quicker reservations.

Created with simplicity and comprehensiveness in mind, Shangri-La's new mobile Web site is available in English, Chinese and Japanese, and is designed specifically for popular smartphones such as Apple iPhone®, BlackBerry®, Android and Nokia Nseries smartphone screens.

Mobile-friendly features include a simple navigation system for easier and faster hotel searches and bookings, a clean and clutter-free design, an enhanced photography presentation and interactive maps.

"Mobile devices are increasingly used by travellers to get connected to the Internet on the road and we are confident that our new mobile Web site will be invaluable to guests who prefer the convenience of a smartphone. We recognize the inherent usability issues with today's smartphones and have addressed them with the latest mobile Web technology to offer one of the most user-friendly mobile wWeb browsing experiences in the travel industry," said Michael Leong, director of corporate e-business, Shangri-La Hotels and Resorts.

Enhanced photography presentation and interactive maps are two further firsts for hotel mobile Web sites. Optimized for the Apple iPhone, users can click picture thumbnails to view hotel photographs in full-screen mode, a function that uses the iPhone's accelerometer mode to switch between portrait and landscape orientations. The mobile Web site also features interactive Google maps that allow users to zoom in to street level details to help find their way to a Shangri-La or Traders hotel.

Navigating the site via a smartphone is made easy by the cleanly laid out pages and information is displayed on demand to minimize screen clutter. Another design feature is the reduced need for typing while browsing the Web site, helping users navigate more quickly by avoiding the use of typically unwieldy smartphone virtual keyboards.

To access the new mobile Web site, users simply visit http://www.shangri-la.com on their smartphone's browser.

Hong Kong-based Shangri-La Hotels and Resorts, one of Asia Pacific's leading luxury hotel groups, currently owns and/or manages 65 hotels under the deluxe Shangri-La and mid-market Traders brands, with a rooms inventory of over 28,000. The group has over 40 projects under development in Austria, Canada, mainland China, France, India, Macau, Malaysia, Philippines, Qatar, Seychelles, United Kingdom and the United States.



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