Genares Central Reservation System GenaRaterSM Certified PCI Compliant

  • Genares Worldwide Reservations Services
  • 01.15.10
Genares Worldwide Reservations Services, a prominent provider of the GenaRaterSM Central Reservation System (CRS), has achieved certification of compliance with the Payment Card Industry Data Security Standards (PCI-DSS).

Genares joins a short list of compliance-certified CRS providers.

The PCI-DSS exists to safeguard customers from fraud and information theft involving online transactions. The rigorous standards dictate 12 specific requirements ranging from firewall configurations to data storage. These standards were founded in 2004 by major credit card companies including Visa, Discover, MasterCard and American Express.

With the certification, Genares and GenaRaterSM offer thousands of hotels and their customers a secure CRS with seamless GDS and PMS connectivity. With the percentage of reservations booked online growing every day, Genares recognizes the vital importance of getting ahead of the security curve.

"Security and peace of mind are hallmarks of the hospitality industry, whether that means electronic door locks or a guaranteed wake-up call," said Genares President Eugene Harris. "Genares extends that security to hotels and their customers online. Certification of GenaRaterSM exhibits our commitment to providing not only state-of-the-art tools to manage customer reservations, but also the ability to use them in confidence."

Genares Worldwide Reservations Services Ltd. was launched in 2004 by former Lexington Services Corp. founders and executives. As one of the first new central reservation systems (CRS) to come to market since 1999, Genares’ gReserve Web-based CRS and related services are provided on an ASP basis and designed for properties ranging from small independents to large chain hotels worldwide. The lodging industry’s only privately held reservations technology provider created by hoteliers for hoteliers, Genares’ services include: seamless GDS and Internet connectivity, a private-label Internet booking engine, a Web-based CRS with two-way XML property management system interfaces, and private-label voice reservations/call center services. Genares is headquartered in the Dallas/Fort Worth suburb of Las Colinas, Texas, and has sales representation worldwide, with offices throughout Europe and Asia. The company is owned by Ricky A. Wilkins, Michael G. Wilkins and Eugene Harris.

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