Expedia Media Solutions Partners with HSMAI for 2010 Adrian Awards

  • 01.18.10
Expedia® Media Solutions will partner with HSMAI to host a private awards ceremony preceding the Hospitality Sales & Marketing Association International’s (HSMAI) Adrian Awards Gala to recognize winners of HSMAI’s Top 25 Most Extraordinary Minds in Sales and Marketing on Feb. 1, 2010, at the New York Marriott Marquis.

Expedia Media Solutions will also partner with HSMAI to host the Adrian Awards pre-gala Gold Gallery reception that pays tribute to the Adrian Gold winners and offers attendees further opportunities to network with industry peers.

“Expedia Media Solutions is focused on driving marketing innovations for the hospitality industry, so we’re thrilled to partner with HSMAI to salute professionals who made important contributions in hospitality marketing over the past year,” said Doug Miller, global vice president of media solutions for Expedia, Inc.

During the invitation-only Top 25 reception, HSMAI will honor leaders in hospitality, travel and tourism for their measured accomplishments in sales and marketing during the past year. Designees to this industry hot list are recognized as outstanding leaders and performers by their colleagues and the industry as a whole. Recipients and Adrian Awards attendees are then invited to the Gold Gallery Networking Reception to mingle with travel industry executives, public relations and advertising professionals and preview the outstanding winning work from 2009.

“We are delighted to welcome Expedia Media Solutions as a top level Adrian Awards partner,” said HSMAI executive vice president Fran Brasseux.  “They join our other prestigious partners to help us recognize and honor this year’s outstanding winning work.”               

The Adrian Awards honors the best of the best in travel and hospitality marketing in the categories of advertising, public relations and Web marketing. The Top 25 Minds will also be featured in an upcoming HSMAI publication article.

Formed in 2007, Expedia Media Solutions is dedicated to building online and offline media partnerships for travel and non-travel brand advertisers and to enable them to leverage the unique media value of Expedia's network of leading travel brands and global points of sale.

Expedia, Inc. is a leading online travel company in the world. Since launching in 1996, the company's Expedia.com brand has grown to become one of the world's single most popular online travel booking sites, generating more leisure travel bookings than any other travel agency - online or offline.  Worldwide, the Expedia, Inc. family of brands today includes 20 Expedia.com sites; 78 Hotels.com sites; leading agency hotel company Venere.com™; leading U.S. discount travel site Hotwire®; Egencia™, the world's fifth largest corporate travel management company; one of the world's largest travel communities, TripAdvisor® Media Network; destination activities provider ExpediaLocalExpert®; luxury travel specialist Classic Vacations®; and China's second largest booking site eLong™. Expedia, Inc. delivers consumers value in leisure and business travel, drives incremental demand and direct bookings to travel suppliers, and provides advertisers vast opportunity to reach a valuable audience of in-market travel consumers through Expedia Media Solutions. Expedia also powers bookings for some of the world’s leading airlines and hotels, top consumer brands, high traffic Web sites, and thousands of active affiliates through Expedia® Affiliate Network.  (NASDAQ: EXPE)

HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become an industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at annual events, including HSMAI's Affordable Meetings®. Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas region.

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