Mövenpick Hotels & Resorts Merchandises Hotels Online with VFM Leonardo’s VBrochure Online Merchandising System

  • Mövenpick Hotels & Resorts
  • 01.22.10
VFM Leonardo, a leader in online visual content distribution for hotels, announced that Mövenpick Hotels & Resorts, an upscale hotel management company represented through over 90 hotels in operation or under construction in 26 countries, is using the Premium edition of VFM Leonardo's VBrochure Online Merchandising System to better merchandise its properties online with photos and rich media on thousands of electronic channels and Web sites in the VNetwork™. 

“The majority of hotel guests research numerous hotels on a countless number of Web sites. Thus, providing engaging visual content is absolutely essential to winning their business when they are ready to book,” said Heiko Siebert, vice president distribution, Mövenpick Hotels & Resorts. “VBrochure is a merchandising system that provides travel shoppers on thousands of Web sites with an interactive gallery of hotel photos, virtual tours and videos that showcase the unique features, amenities and experiences that Mövenpick hotels have to offer.”
“A travel shopper’s likelihood of booking increases significantly when they view hotel visuals, particularly rich media. Our VBrochure system enables hotel management companies and individual properties to capitalize on this by getting their visual content out to the largest number of travel websites and intermediaries. By giving travel shoppers the opportunity to explore their hotel’s visually during the research process, Mövenpick Hotels & Resorts are better positioned to inspire shoppers to book with them,” said Paolo Boni, president and CEO, VFM Leonardo. 
Mövenpick Hotels & Resorts, an upscale hotel management company with 12,000 employees, is represented through over 90 hotels existing or under construction in 26 countries with a concentration in its core markets of Europe, Africa, the Middle East and Asia. The international hotel group with roots in Switzerland is expanding and has a stated objective of increasing its hotel portfolio to 100 by the year 2010. With two hotel types, business and conference hotels, as well as holiday resorts, Mövenpick Hotels & Resorts has clearly positioned itself in the upscale segment. The hotel group stands for uncompromising product and service quality and is owned by Mövenpick Holding (66.7 percent) and the Kingdom Group (33.3 percent).

VFM Leonardo is a technology leader in online visual content management and distribution for the hotel industry. VFM Leonardo's VScape® and VBrochure™ products leverage the distribution capabilities of the VNetwork™, one of the most universally accepted and one of the largest online visual content distribution networks for the global travel industry. VFM Leonardo offers some of the most effective digital asset management and online merchandising systems available today with over 1,000,000 visual images (photos, virtual tours and videos) for 90,000 hotels worldwide currently in distribution across the VNetwork. All four global distribution systems (GDSs) - Amadeus, Galileo, Sabre, Worldspan - as well as Pegasus source hotel visual content exclusively through VScape. Tens of thousands of travel-related channels including online travel agencies, travel research and supplier Web sites, search portals; Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and more, also source visual content through VScape, many exclusively.

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