Choice Hotels Expands Marketing Alliance with Outrigger Enterprises Group with Ten More Hawaii Hotels Joining the Choice Family

  • Choice Hotels
  • 01.26.10
Worldwide lodging franchisor Choice Hotels International (NYSE:CHH) and leading hospitality services company Outrigger Enterprises Group announced an expansion of their alliance in which 10 additional Outrigger-managed and/or affiliated properties representing over 1,700 rooms will be added to its existing relationship, which currently includes six properties representing over 3,000 rooms.

The 10 properties that have been added through this expansion are located on Kauai, Maui, Oahu and Hawaii (Big Island). All 16 properties are members of Choice’s upscale Ascend Collection, an elite network of historic, unique and boutique hotels across the United States, Canada and the Caribbean. The announcement was made from the site of the America’s Lodging Investment Summit in San Diego.

“These 10 Outrigger hotels are a perfect example of the distinctive, high-caliber properties for which Ascend Collection was created,” said Stacy Ragland, vice president, Ascend Collection, Choice Hotels International. “These 10 new properties exemplify exactly the type of product travelers can expect from Ascend Collection at any of its member hotels across the country and internationally.”

"We are very excited to add 10 more properties to Choice’s Ascend Collection and harness the power of one of the lodging industry's most powerful central reservations systems," said Rob Solomon, senior vice president and chief marketing officer, Outrigger Enterprises Group. "The first two years of this alliance have been beneficial for both companies, and I’m confident the future of this relationship will be just as bright.”

The new Ascend Collection members are:

  • Outrigger Waipouli Beach Resort, Kapa’a, Kauai
  • Outrigger Kiahuna Plantation, Poipu, Kauai
  • Outrigger Kanaloa at Kona, Kailua Kona, Big Island
  • Outrigger Royal Sea Cliff, Kailua Kona, Big Island
  • Outrigger Palms at Wailea, Kihei, Maui
  • Outrigger Maui Eldorado, Kaanapali, Maui
  • Outrigger Aina Nalu, Lahaina, Maui
  • Outrigger Royal Kahana, Lahaina, Maui
  • OHANA Waikiki Malia, Honolulu, Oahu
  • OHANA Waikiki East, Honolulu, Oahu

These newly added member hotels join other Hawaii Ascend Collection properties in Kailua-Kona on Hawaii’s Big Island (Keauhou Beach Resort) and Honolulu, Oahu (Hotel Luana Waikiki, Ala Moana Hotel, OHANA Waikiki West, OHANA Waikiki Beachcomber and OHANA Honolulu Airport Hotel).

“By adding 10 more hotels in Hawaii, we’re able to give our guests more opportunities to earn and redeem their Choice Privileges rewards points in one of the most desirable vacation destinations in the world,” said Gregory Brown, vice president, loyalty and relationship marketing, Choice Hotels International. “We continue to step up and enhance our rewards program for our 9.5 million global members.”

Outrigger Enterprises Group is one of the largest and fastest growing privately held leisure lodging and hospitality companies in the Asia Pacific and Oceania regions and continues to expand its presence throughout the area. A family-owned company with more than 60 years of hospitality experience, Outrigger runs a highly successful, multibranded line of hotels, condominiums and vacation resort properties, including Outrigger® Hotels & Resorts, OHANA® Hotels & Resorts, Outrigger Condominium Collection®, Embassy Suites, Best Western®, Courtyard®, and Wyndham Vacation Ownership®. Currently, Outrigger operates and/or has under development nearly 50 properties with close to 12,000 rooms located in Hawaii, Australia, Guam, Fiji, Bali, Phuket, Thailand and Hainan, China. Outrigger Enterprises Group also operates and develops hotel properties and hospitality-related retail and real estate opportunities for partners in Hawaii, the Pacific, the mainland USA and Asia.

Ascend Collection made its debut the end of 2008 and now has more than 30 hotels throughout the United States, Canada and the Caribbean. Members include The GEM Hotels with three properties in New York City; Inn of Chicago, one-half block from The Magnificent Mile; O’Brien Historic Hotel, one block from the lively San Antonio River Walk in Texas; the historic Hotel Bothwell, Sedalia, Mo.; Porto Vista Hotel & Suites in the historic Little Italy neighborhood of downtown San Diego, Calif; and Le Consulat, within walking distance from Condado Beach, San Juan, Puerto.

Choice Hotels International, Inc. franchises more than 6,000 hotels, representing more than 485,000 rooms in the United States and more than 35 other countries and territories. As of September 30, 2009, more than 700 hotels were under construction, awaiting conversion or approved for development in the United States, representing more than 59,000 rooms, and more than 100 hotels, representing approximately 9,400 rooms, are under construction, awaiting conversion or approved for development in more than 20 other countries and territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands serve guests worldwide. In addition, via its Ascend Collection membership program, travelers in the United States, Canada and the Caribbean have upscale lodging options at historic, boutique and unique hotels.

Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn and Ascend Collection are proprietary trademarks and service marks of Choice Hotels International.

® 2010 Choice Hotels International, Inc. All rights reserved.

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