Internet Use in Leading Hotels Skyrocketed in 2009

  • iBAHN
  • 01.26.10
Recently released data from one of the world’s largest hospitality Internet networks show that, despite challenging business conditions, Internet use by both business and leisure guests at leading hotels, as measured by number of data packets per guest session traveling on iBAHN’s proprietary network, increased more than 50 percent in 2009.

iBAHN, a worldwide leader in digital entertainment and Internet solutions for the hospitality and meeting industries, has released proprietary data showing two clear trends in hotel Internet usage:  first, not only did the amount of data increase by 50 percent per guest session, but guests are spending 60 percent more time on the Internet, based on carefully tracked packet and session length information.  These data confirm the predictions from an iBAHN-commissioned, 2009 study of frequent business travelers conducted by  Ypartnership, author of the closely watched National Travel MonitorTM.

YPartnership discovered that more than two-thirds of frequent business travelers have downloaded music onto their computers (67 percent) while nearly 60 percent have downloaded video. Additionally, more than one-half have downloaded news (54 percent) or entertainment (52 percent) onto their computers. Downloads of video and music consume considerably higher bandwidth and data than the average e-mail or browsing session.

The implication of this trend for hoteliers is profound as it clearly points to the conclusion that the free-to-guest model of providing free access in all locations of the hotel at all times to all guests is economically unrealistic given guests’ differing bandwidth needs. Because costs for bandwidth continue to increase exponentially, hoteliers will continue to see higher overall expenses related to their broadband offering, without commensurate benefits in either daily rates or occupancy.  If the additional investment is not made, guest satisfaction with the Internet service will decrease. Earlier studies have shown that guests will not return to hotels where they have an unsatisfactory Internet experience.

iBAHN is one of the only global providers of digital entertainment and Internet solutions for the hospitality and meeting industries. Monthly, more than 1.7 million travelers and meeting attendees rely on iBAHN to increase productivity with secure high-speed Internet access options in more than 2,200 hotels, conference centers and meeting spaces in 28 countries worldwide. IBAHN’s digital entertainment offering, ETVi, offers hotel guests leading digital video and entertainment services. Operating one of the largest MPLS networks in the industry, the company provides technology solutions to more than 50,000 events annually, ranging from small group meetings to major industry conferences, while serving more than a third of Fortune 100 corporations.

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