Hotels Book More Government Business With Innovative Link2Brand Service

  • Lodging Interactive
  • 01.26.10
Lodging Interactive, a leading interactive marketing agency servicing the hospitality industry announced the rollout of its innovative marketing tool for franchised and branded hotels, Link2Brand.

Link2Brand provides hotels with a simple way to convert long and hard to remember brand system Web site URL links into short, customized, property-specific Web site URL links.

"Franchisees of every major brand have told us about their inability to create short, relevant branded Web links to effectively promote their local promotions, special events, government and corporate SRP rates, wedding attendee bookings and/or groups.  The issue is always the same, the brand reservations system cannot generate short one click relevant links that pass through SRP codes; this is a limitation of all branded hotel reservation systems and Link2Brand is a solution for this issue," said DJ Vallauri, Lodging Interactive's founder and president. "Link2Brand is truly a hospitality innovation in that it solves a long-time issue for branded properties."

In addition to promoting hotel specials and packages, Link2Brand can be used to effectively market federal government per diem and preferred hotel rates to federal government employees. Below is a live example of a short, relevant government rate link, which redirects to the hotel’s page on the brand site and passes through the government rate SRP code:

Link2brand compliments a hotel’s branded reservations system and makes it possible to print, e-mail and share (Facebook, Twitter etc.) smaller URL links while creating a direct way to promote the hotel itself via a personalized link.  Unlike free URL shortners that appear as numbers and present spam issues, Link2Brand provides short relevant personalized URLs that are customized for each hotel sales application.

Additional Link2Brand features include the ability to create multiple users within one account, enabling an entire sales team to share one Link2Brand account and functionality to automatically expire links based on date parameters.  Each hotel manages its personalized links via an Internet browser and online Link2Brand dashboard.

Hoteliers can open a free Link2Brand 10-day trial account and immediately begin creating an unlimited amount of links, which take less than 30 seconds to create.

"Link2Brand truly fills an industry need and does so in a cost-effective manner," added Mr. Vallauri. "This sales and marketing tool is a must for any hotel, franchised or independent as it also works well with any third-party booking engine."

Lodging Interactive, headquartered in Parsippany, N.J., is a leading provider of Internet marketing services to the hospitality, spa and restaurant industries. The company provides a portfolio of effective hotel Internet marketing services to hundreds of hotels, resorts, timeshares, spas and restaurants. Clients include branded hotels from nearly every major brand as well as prestigious, landmark independent hotels.

Through its CoMMingle Social Media Marketing Agency operating division, the company offers hospitality focused and fully managed outsourced hotel social media marketing.

Lodging Interactive is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI).

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