Small Luxury Hotels of the World™ Adopts VFM Leonardo’s VScape® Digital Asset Management System

  • VFM Leonardo
  • 01.28.10
VFM Leonardo, a leader in online visual content distribution for hotels, announced that Small Luxury Hotels of the World (SLH) has adopted the VScape® Digital Asset Management System.

SLH, a brand comprised of over 500 hotels in more than 70 countries, will use the Enterprise edition of VScape to manage still images for their hotels and distribute them to the VNetwork™ in the formats and delivery methods required.
VNetwork is one of the largest online visual content distribution networks for the travel industry and includes all four GDSs as well as Pegasus and thousands of third-party Web sites and channels including Travelocity, Orbitz, Priceline, TripAdvisor and more. As such, SLH’s hotel images will be available on a broad number of relevant sites to provide travel shoppers with a consistent view of their hotels from site to site.

"SLH believes that visuals are an important part of the customer experience, allowing customers to see what makes the hotels unique whilst emphasizing the luxurious experiences they offer, which is more likely to make them book. VFM Leonardo will assist us in ensuring the visuals of our hotels are always available and up-to-date on the Web sites customers use during the hotel selection process," said Paul Kerr, CEO of Small Luxury Hotels of the World.

SLH has also selected and endorses VFM Leonardo as an exclusive distributor of rich media for its properties. Individual SLH properties may choose to further enhance their presence on travel Web sites by distributing their photos as well as rich media to the VNetwork in a multimedia viewer using VFM Leonardo's VBrochure Online Merchandising System, which integrates seamlessly with SLH’s VScape instance.

"We encourage our hotels to use videos and virtual tours to better merchandise their hotels online. VFM Leonardo's VBrochure Online Merchandising System will help us capture the attention of travel shoppers and differentiate a hotel with inspiring visuals," said Kerr.

“We are delighted to help SLH enhance the visual presentations of their hotels online. In this digital age, consumers are shopping on multiple Web sites for hotels that stand out and communicate their experiences in inspiring ways. We believe that SLH will see increased exposure of their hotels’ visual content online and lead to increased revenue potential,” said Paolo Boni, president and CEO, VFM Leonardo.

The Small Luxury Hotels of the World™ (SLH) brand is an unrivalled portfolio of some of the world’s finest small independent hotels. Comprising over 500 hotels in more than 70 countries, the diversity of the individual hotels, and the experiences that they offer, is exceptional. From cutting-edge design hotels to palatial 17th century mansions, city center sanctuaries to remote private islands, historic country houses to idyllic resorts, Small Luxury Hotels of the World offers some of the very best.

VFM Leonardo is a technology leader in online visual content management and distribution for the hotel industry. VFM Leonardo's VScape® and VBrochure™ products leverage the distribution capabilities of the VNetwork™, one of the most universally accepted and largest online visual content distribution networks for the global travel industry. VFM Leonardo offers one of the most effective digital asset management and online merchandising systems available today with over 1,000,000 visual images (photos, virtual tours and videos) for 90,000 hotels worldwide currently in distribution across the VNetwork. All four global distribution systems (GDSs) - Amadeus, Galileo, Sabre, Worldspan - as well as Pegasus source hotel visual content exclusively through VScape. Tens of thousands of travel-related channels including online travel agencies, travel research and supplier Web sites, search portals; Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and more also source visual content through VScape, many exclusively.

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