Softscribe Inc. Signs Cendyn

  • Cendyn
  • 01.28.10
Softscribe Inc., a 10-year-old technology Internet public relations firm that increases relationships and sales for companies targeting the green tourism and hospitality, green government and related markets, announced that 2009 fiscal year-to-date sales increased 26 percent.

Softscribe Inc. also recently added a leading full-service hotel interactive marketing and sales agency, Boca Raton-based Cendyn, to its client portfolio.  Client trust, partnership and diligence were cited as reasons for Softscribe’s success in a year that saw ad revenue shrink globally and public relations budgets expand (Read trend story here:

“We export 100 percent positive business confidence to our clients and the industries we serve, and we take the job of prospecting new clients seriously,” said Michael Squires, president and COO of Softscribe Inc. “Our team aggressively pursues innovative solutions to support our clients’ goals. Cendyn is an ideal match for us because they value the same goals.  Cendyn’s management team is very positive and has a 14-year track record of delivering leading-edge solutions to their customers.” 
“Softscribe understands the direction business and sales communications is headed; they are a forward-thinking company and we value our new partnership," said Charles Deyo, president and founder of Cendyn, who was with Hyatt Hotels Corporation for 13 years, Kerzner International and Boca Resorts before founding Cendyn 14 years ago.

One example of the Cendyn-Softscribe Inc. innovation machine is the recent addition of anchor text capability to three major hospitality industry news feeds:  Hotel-Online (, Hotel News Resource and Hsyndicate.
Anchor text, the clickable text visible when you mouse over a hyperlink, boosts search engine rankings and increases click-through rates.  “Charles requested we include it as a best practice, so we worked with our main distribution channels to put the benefits of anchor text in place for everyone in the industry,” explained Squires. “It is this attention to detail that enables Cendyn to lead the industry and capture 12 Adrian Awards for Excellence in Web Marketing. These include a Gold Award that puts Cendyn in line to win a Platinum Adrian Award, and the coveted Best of Show.”  (Winners will be announced at the Adrian Awards Gala February 1, 2010 in New York.)
Cendyn, based in Boca Raton, Fla., a leader in the hospitality industry, broadens revenue by applying a managed services culture and approach to a single source of integrated hotel Internet marketing solutions uniquely proven in the hospitality and tourism market.
Established in 1996, Cendyn is a full-service hotel interactive marketing and sales agency whose solutions are used by over 9,000 hotel and travel destinations worldwide.  The company is a solid resource of hospitality professionals who innovate solutions that include Web site marketing, Web site design, branding, search engine marketing and interactive products such as eProposal™, eConcierge™, eSurvey™, eInsight™, eContact™, eConnectivity™, eBooker™ and eMenus™.  Clients include Starwood Hotels & Resorts, Ritz-Carlton Hotel Company, Hyatt Hotels and Resorts, Hilton Family of Hotels, Marriott and other chains and independent properties. 
Cendyn, the recipient of prestigious awards for Web site design, innovation and marketing programs, extends its “Power of We” culture into the community through sponsorships of the YMCA, youth teams and community outreach; the Boca Helping Hands food bank; George Snow Scholarship Fund; Boca Raton Historical Society; Florence Fuller Childhood Development Centers, and community projects of the Junior League of Boca Raton.  
Softscribe Inc. leverages over 10 years of proven experience, domain expertise and fresh, client-tailored digital marketing and public relations programs that apply SEO and social media to achieve its clients’ business goals. Softscribe helps technology companies targeting the green tourism + hospitality, green government and related markets to drive sales. It does this with an emphasis on relationships and a customized blend of digital marketing programs. The company's best-in-class clients include Activision.TV, Aptech Computer Systems, Inc., Cendyn, Gold Key Solutions, Flyte Systems, Hawaiian Mahogany, hotel SystemsPro, Ilan Lael Foundation, NORTHWIND Maestro-PMS, The Rainmaker Group, SRA International and many other leading technology and service companies. 
SOFTSCRIBE is a registered trademarks of Softscribe, Inc. and, The SOFTSCRIBE logo is a registered trademark of Softscribe, Inc.

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