Hospitality eBusiness Strategies (HeBS) to Present at the European Hospitality Technology Educational Conference (EHTEC)

  • Hospitality Financial and Technology Professionals (HFTP)
  • 01.29.10
Hospitality eBusiness Strategies (HeBS), one of the industry’s leading Internet marketing and distribution strategy consulting firms, announced it will present during EHTEC to be held in Amsterdam Feb 14-16.

This is the 4th annual EHTEC conference, produced by Hospitality Financial and Technology Professionals (HFTP). EHTEC will offer two days of a compelling education program, bringing the latest technology information to its attendees, as well as excellent networking opportunities for hospitality professionals.
Max Starkov, HeBS’ chief e-business strategist, will present, “Mobile Marketing in Hospitality: the Future is Already Here,” during the mobile distribution session. Starkov will also be moderating a panel discussion during this session. A range of topics are to be discussed including the mobile distribution channel, why travel marketers should care about mobile, mobile booking sites, an action plan for the travel ‘m-marketer,’ and more.
“The number of mobile devices has already surpassed the number of personal computers worldwide. Sixty-seven percent of travelers and 77 percent of frequent business travelers with Web-enabled mobile devices have already used their devices to find local services (e.g. lodging) and attractions (PhoCusWright). Mobile users expect instant access to information and an Internet experience that rivals the one via traditional PCs and laptops – and hoteliers must respond adequately to this growing demand,” said Max Starkov. “What is the first step any hotelier should take? A mobile-ready Web site is a good start. Location-based services, mobile Internet marketing including mobile search, m-CRM and mobile apps have also quickly become part of the hotelier’s comprehensive mobile Web strategy.”
HeBS, a pioneer in mobile strategies and implementations in hospitality, creates and implements mobile-ready Web sites and mobile Internet marketing strategies for its clients. HeBS’ principals have penned popular articles and research papers on the subject, including, “Wireless in Travel and Hospitality: Hype or Necessity?” (September, 2001) and “Mobile Marketing & Distribution Strategy in Hospitality: the Future is Already Here” (August, 2009). During EHTEC, Max Starkov will cover what mobile initiatives hoteliers should invest in this year, how to apply the latest trends and best practices in their mobile Internet marketing efforts, and how attendees can prepare for the future of mobile marketing.
"EHTEC has a reputation as being a high-quality educational conference," said Frank Wolfe, CEO of Hospitality Financial and Technology Professionals. "The EHTEC Advisory Council takes that reputation very seriously when it decides the important topics and speakers that the conference offers. We want attendees to take as much as they can from this experience."
Hospitality eBusiness Strategies, Inc. (HeBS) is one of the industry’s leading Internet marketing and distribution strategy consulting firms for the hospitality and travel verticals. Based in New York City, HeBS has pioneered many best practices in hotel Internet marketing and direct online distribution. HeBS specializes in helping hoteliers build and enhance their direct Internet marketing and distribution strategy, boost the hotel Internet marketing presence, establish interactive relationships with their customers, and significantly increase direct online bookings and ROIs. The firm brings a unique perspective to the industry, gained through working with over 450 hospitality companies including major brands, independent hotels, casinos and CVBs has sought and successfully taken advantage of the firm hospitality Internet marketing expertise.

HFTP, Austin, Texas, USA and Maastricht, The Netherlands, founded in 1952, is a global professional association for financial and technology personnel working in hotels, clubs and other hospitality-related businesses. HFTP provides first-class educational opportunities, research and publications to more than 4,800 members globally, including the premiere hospitality technology conference HITEC, founded in 1972. HFTP also awards the only hospitality specific certifications for accounting and technology - the Certified Hospitality Accountant Executive (CHAE) and the Certified Hospitality Technology Professional (CHTP) designations. HFTP was founded in the USA as the National Association of Hotel Accountants.

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