Genares Worldwide Reservations Services Partners with Jin Jiang International Hotels

  • Genares Worldwide Reservations Services
  • 02.09.10
Genares Worldwide Reservations Services, one of the hotel industry’s fastest growing global representation and reservations companies, announced a new private chain code certification for Jin Jiang International Hotels that will provide the Chinese hotel group with a full range of global hotel reservations services.

Genares and its gReserve Central Reservation System (CRS) will help Jin Jiang manage the inventory of 51 properties throughout China (located in such major cities as Shanghai, Beijing and Shenyang) across all distribution channels, including global distribution systems (GDS) and the Internet.

“We are very pleased that such a premier Chinese hotel brand has enlisted Genares’ communications technology to increase exposure to consumers and travel professionals,” said Genares President Eugene Harris. “It will be rewarding to watch Jin Jiang’s bookings and revenues increase due to our state-of-the-art GDS resources.”

Genares is providing Jin Jiang with next-generation seamless connectivity to the GDS and access to more than 600,000 travel agents via Sabre, Galileo, Worldspan and Amadeus using the JJ chain code. In addition, Genares is linking the Jin Jiang hotels to all major Internet travel sites and furnishing a proprietary booking engine that interfaces with the brand’s Web site. The partnership supplies Jin Jiang with true ASP technology designed and built by Genares, eliminating third-party reliance.

Mr. Yang Wei Min, CEO of Jin Jiang International, said, “The superior technology and services provided by Genares will give us an edge to expand our global distribution and drive revenue performance. We truly value the quality of services and products provided by Genares and we look forward to a successful partnership.”

Just recently, Genares also announced that it successfully completed the Hotel Technology Next Generation (HTNG) certification process and achieved certification of compliance with the Payment Card Industry Data Security Standards (PCI-DSS), joining a short list of compliance-certified CRS providers.

Genares Worldwide Reservations Services Ltd. was launched in 2004 by former Lexington Services Corp. founders and executives. As the first new central reservation system to come to market since 1999, Genares’ gReserve Web-based CRS and related services are provided on an ASP basis and designed for properties ranging from small independents to large chain hotels worldwide. One of the lodging industry’s only privately held reservations technology providers created by hoteliers for hoteliers, Genares’ services include: seamless GDS and Internet connectivity, a private-label Internet booking engine, a Web-based CRS with two-way XML property management system interfaces, and private-label voice reservations/call center services.
Genares is headquartered in the Dallas/Fort Worth suburb of Las Colinas, Texas, and has sales representation worldwide, with offices throughout Europe and Asia. The company is owned by Ricky A. Wilkins, Michael G. Wilkins and Eugene Harris.

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