EasyRMS Expands Into India and Strengthens Middle East Presence Via New Partnership with WISH Technologies FZE

  • Infor, Revenue Management
  • 02.16.10
(Ez) Revenue Management Systems Ltd (EasyRMS) is announced a new and prestigious distributor to join its rapidly expanding global network, having entered into a strategic partnership with WISH Technologies FZE, a UAE-based IT consulting and software solutions provider to hospitality businesses, with affiliate offices in Dubai, India, Malaysia and the United Kingdom.

The new agreement sees WISH distributing the EzRMS™ Internet Product Suite to hotel clients throughout India as well as strengthening the presence in the Middle East by working in close collaboration with EasyRMS’ existing Middle East partner, DuncanBramwell&Company.

WISH managing director, Amlan Ghose, has operated in India for many years and has extensive experience of both the region and in the provision of hospitality solutions. Along with his team Amlan will now introduce EzRMS™ to existing and new hotel clients throughout India, complementing his existing product lines in this territory.

The WISH team will also strengthen the presence of EasyRMS by co-marketing its revenue management suite throughout the Middle East, alongside DuncanBramwell&Company, jointly enhancing the provision of revenue management technology in this steadily growing part of the world.

Paul Margaillan, EasyRMS managing director, said, “Amlan Ghose is one of the true pioneers of hospitality technology and has introduced multiple innovative technology solutions to the market during his long and respected career. The addition of WISH Technologies to the EasyRMS network completes the presence of EasyRMS in every corner of the globe; we are delighted to have such a prestigious and respected partner organization as part of the team.”

He continued, “The combination of the WISH Technologies infrastructure in the Middle East and the vast knowledge in the domain of revenue management of our existing partner, Duncan Bramwell, now gives the Middle Eastern region a unique blend of knowledge and support, something that has been lacking in this market until today. I very much look forward to seeing this market truly expand now over the coming months and years.”

Chief consultants in WISH Technologies’ and associate companies have been involved with the deployment of IT systems at almost 500 hotels, restaurants, catering companies and clubs, in many different countries. They are supported by other specialist consultants variously with domain, software development and systems deployment experience.

Amlan Ghose, WISH managing director, said, “The addition of an innovative revenue management solution complements and completes our product offering in the area of electronic reservation and distribution. EzRMS™ is consistent with our view of the future where more and more technology is offered as a service and on terms that make sophisticated IT tools available to a wider range of hotels. The cooperation with DuncanBramwell&Company is an added bonus as Duncan adds to our ability to deliver enabling services that help our customers truly benefit from revenue management. The penetration of revenue management technologies in India and the Middle East has so far been limited by lack of expertise to apply the techniques, and also by high cost barriers. With EzRMS™ we expect to be able to change that.”

WISH Technologies FZE is a strategic hospitality technology marketing and project management company based in UAE, offering services for hospitality IT project management, hospitality IT solutions marketing and bespoke hospitality software development. WISH Technologies and its associates have deployed solutions in leading hotels in the Middle East, Europe and South Asia, specializing in hospitality IT spanning front office, point-of-sale, back office, guestroom automation, facility management and more. Backed by its vast industry knowledge and experience, WISH Technologies is dedicated to delivering new, innovative, yet cost-effective IT solutions, and to keeping pace with the latest and best operational practices, as well as the fast-growing needs of hotel guests. WISH Technologies is part of a multinational association of companies with development centres in India and Dubai, and offers a cross-linked global support center.

Founded in July 1999, EasyRMS is a global leader and provider of ASP/Internet revenue and yield management solutions. With more than 30 years of combined industry knowledge, EasyRMS is dedicated to the introduction of new generation technology and procedures within the hospitality industry and aims to deliver these services to its clients. Backed by the confidence of many of today’s industry leaders, EasyRMS is committed to easing the current burden of strategic decision making and implementation of revenue and yield management techniques and procedures worldwide.

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