Genares Worldwide Reservations Services Launches Social Media Marketing Program

  • Genares Worldwide Reservations Services
  • 02.23.10
GenaresWorldwide Reservations Services, the hotel industry’s fastest-growing global representation and reservations company, today unveiled a new Social Media Marketing program that will provide increased visibility and better overall customer satisfaction for individual hotels.

Using its expansive reach and expertise in the industry, Genares can develop a Social Media Marketing strategy for any sized property. It all starts with the core Facebook and Twitter pages, as Genares’ team will set up and manage these crucial social mediums, offering a complete and focused approach to establish a strong online presence.

Genares also offers a host of a la carte services, including writing and managing blogs, creating video channels, detailed SEO analysis, website design features, photo sharing, creating and designing a LinkedIn page, linking a hotel’s Facebook fan page to Genares’ booking engine, and exposure via a “Hotel of the Month” tab on the Genares Facebook fan page.
“Social media is here to stay and statistics prove that it’s becoming more and more relevant each year,” said Genares President Eugene Harris. “The average person is spending more time online than ever before, so social media marketing has become a valuable tool to keep your hotel visible to the public, generate new business and keep people coming back. Genares is here to make sure your hotel is represented correctly and professionally.”
“Social media is one of the most effective and inexpensive means of marketing that exists today,” added Genares’ Director of Social Media Kirsten Rhode.  “Genares has created a Social Media Formula that will work for any size hotel, whether you have 20 beds or 2,000.  Hotels can no longer afford to put this off. We can guarantee if you aren’t participating in Social Media Marketing, you are missing a big part of the puzzle, and the additional revenue.”

About Genares Worldwide Reservations Services
Genares Worldwide Reservations Services Ltd. was launched in 2004 by former Lexington Services Corp. founders and executives. As the first new central reservation system to come to market since 1999, Genares’ gReserve web-based CRS and related services are provided on an ASP basis and designed for properties ranging from small independents to large chain hotels worldwide. The lodging industry’s only privately held reservations technology provider created by hoteliers for hoteliers, Genares’ services include seamless GDS and Internet connectivity, a private-label Internet booking engine, a web-based CRS with two-way XML property management system interfaces, and private-label voice reservations/call center services. Just recently, Genares successfully completed the Hotel Technology Next Generation certification process and achieved certification of compliance with the Payment Card Industry Data Security Standards, joining a short list of compliance-certified CRS providers. Genares is headquartered in the Dallas/Fort Worth suburb of Las Colinas, Texas, and has sales representation worldwide, with offices throughout Europe and Asia. The company is owned by Ricky A. Wilkins, Michael G. Wilkins and Eugene Harris.

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