Libra OnDemand CRM Platform Certifies Compliance with Safe Harbor Privacy Framework

  • Libra OnDemand, A Division of Newmarket® International
  • 03.10.10
Libra OnDemand, an on-demand CRM solution built specifically for the worldwide hospitality industry on the Force.com platform, today announced that its SaaS-based technology solution has been certified as compliant with the Safe Harbor privacy framework, as defined by the U.S. Department of Commerce, the Swiss Government and the European Commission.

The Safe Harbor program was developed and established by the three combined global governmental agencies in 1998, in order to harmonize the significant differences between U.S. and European laws regarding online privacy and data protection criteria. Primarily intended to govern organizations transferring personal data over the internet to the U.S. from Europe, participating companies are required to adhere to key principles aimed at ensuring sound privacy practices and preventing the accidental disclosure or loss of critical information during the process.

"Because our solution is built entirely on Force.com, the most trusted on demand platform available, our hotel clients around the world have no need to be concerned about the security of their guests' personal information," stated Gregg Hopkins, CEO of Libra OnDemand. "This is an important factor for hoteliers for several reasons. Because it shifts the cost, liability and expense of software programming, updates and certification onto Salesforce.com, it saves both time and expense. In addition, it means that the effort hoteliers invest in the relationship with their guests will actually be available and helpful in generating future business. We take data security very seriously, and are proud to be certified as compliant with the Safe Harbor certification program."

Salesforce.com is a certified licensee of the TRUSTe Web Privacy Seal. The Company is also a certified licensee of the TRUSTe EU Safe Harbor Seal and abides by the EU Safe Harbor Framework.

About Libra OnDemand
Libra OnDemand leverages the power of the world's most popular on demand platform (Force.com) to provide a comprehensive suite of hospitality specific applications: Customer Relationship Management, Loyalty Management, Event Management, Analytics, Email Marketing, as well as an online consumer-facing application, Customer Portal.  Libra OnDemand is a Software-as-a-Service (SaaS) application that is designed to drive sales and increase revenues for the world's premier hotel organizations.  Requiring zero infrastructure or upfront capital investment, Libra OnDemand is simple to use, easy to customize, and quick to implement.




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