Cendyn Increases Online Business for Galt House Hotel with Advanced Web Site Design and Marketing

  • Cendyn
  • 03.22.10
Cendyn, a leading single-source provider of turnkey online marketing solutions that increase profitability for multiproperty hotel companies and large independent hotels, announced the successful completion of its comprehensive Web platform redesign for the Galt House Hotel in Louisville, Ky.

Cendyn, which developed an entirely new Web site and Internet marketing plan for the Galt House, optimized all areas of its online strategies and marketing foot print and significantly increased overall Web site visits and guest conversion rates.  

The Galt House Hotel also implemented Cendyn’s eBooker online reservation engine, which is linked to the EZ Yield channel management and revenue optimization system to maximize rates and inventory across all reservation channels.

“Cendyn’s multichannel marketing efforts are driving more group meeting planners, leisure guests and business travelers to our Web site than ever before,” said Rita Stephenson-Reedy, corporate marketing director. “Cendyn is excellent at search engine optimization, paid and display advertising, and integrating and automating all online processes so we can view our most important information in a single reporting environment. Our sales and marketing efforts are more efficient now. We have increased our revenues while lowering costs.”

Operated by The Al J. Schneider Company, The Galt House is a 1,290-room group convention property with more than 124,000 feet of meeting space. Throughout 2009, the property focused on improving its online visibility and Web site design to attract more guests. The hotel already draws more than 400,000 guests annually and is one of the region’s largest, most sophisticated group convention facilities with a grand ballroom, junior ballroom, exhibit hall and over 50 meeting rooms. 

Charles Deyo, president of Cendyn, said, “Our proven marketing strategies increased the Galt House’s overall online visibility by 184 percent in only two months.” He noted that eBooker with EZ Yield integration is an effective conversion tool that provides distribution of optimized rates to all channels. Reservations are instantly delivered directly into the hotel PMS. “This centralized approach is a more efficient business model, particularly for a busy hotel like the Galt House,” Deyo said. 

“I believe our new site’s intuitive navigation, clear messaging and search engine optimization have all contributed to the increased number of targeted travel buyers, which means higher occupancy,” said Stephenson-Reedy. “We are selling more rooms and we are just getting started.” 

Cendyn provides more than 9,000 properties with online marketing and revenue generating tools and services that enable operators to capture more business. “The Galt House Hotel is a good example of how Cendyn enables hotels to thrive by supplying online tools and strategies that increase visibility and drive higher occupancy,” Deyo said.

Cendyn, based in Boca Raton, Fla., leads the hospitality industry in broadening revenue by applying a managed services culture and approach to a single source of integrated solutions uniquely proven in the hospitality and tourism market.

Established in 1996, Cendyn is a full-service interactive sales and marketing agency whose solutions are used by more than 9,000 hotel and travel destinations worldwide. The company is a solid resource of hospitality professionals who innovate solutions that include Web site marketing, Web site design, branding, search engine marketing and interactive products such as eProposal™, eConcierge™, eSurvey™, eInsight™, eContact™, eConnectivity™, eBooker™ and eMenus™. Clients include Starwood Hotels & Resorts, Ritz-Carlton Hotel Company, Hyatt Hotels and Resorts, Hilton Family of Hotels, Marriott and other chains and independent properties.  Cendyn, the recipient of prestigious awards for Web site design, innovation and marketing programs, extends its Power of We culture into the community through sponsorships of the YMCA, youth teams and community outreach; the Boca Helping Hands food bank; George Snow Scholarship Fund; Boca Raton Historical Society; Florence Fuller Childhood Development Centers, and community projects of the Junior League of Boca Raton.




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