Luxury Hotel Client in Paris Selects EasyRMS Revenue Management Services

  • Infor, Revenue Management
  • 03.29.10
Easy (Ez) Revenue Management Solutions Ltd. (EasyRMS) began the new decade in style, securing a prestigious new hotel client in the romantic city of Paris at the beginning of January.

One of few independent luxury hotels in France’s capital, the Hôtel Napoléon is very centrally situated on the Avenue de Friedland, close to the Champs Elysées, the Arc de Triomphe and Place de la Concorde.

Despite its location, the four-star property offers exceptional peace and quiet in a majestic art deco building that since the 1930s has belonged to the Kliaguine family.
 
Raissa Goubin, EasyRMS sales consultant for Northern Europe, was instrumental in winning this new deal.  She said, “I am delighted that Hôtel Napoléon has signed the contract to implement EzRMS™. They were ready to implement a revenue management solution but they could not find the appropriate tool for their property. Given that nearly half of the rooms are suites, it was vital for the property to be able to differentiate their strategy according to room type.”

Raissa believes that a key reason why EzRMS™ was selected was because the system can offer recommendations and forecasting reports by room category. “I believe the system will benefit the property by making the revenue management process easier to manage on a daily basis, in a fast and automated manner,” she said.

Hôtel Napoléon is deploying the EzRMS™ Core Module and Ez-QUOTE™, as well as extraction and upload interfaces to their OPERA V2.5 PMS. Previously, the hotel’s revenue management was performed using a system built in house, involving Excel connected to the PMS.

Fabrice Afuta, deputy manager in charge of marketing and revenue, said that he hopes implementation of the automated system will help the property to be more precise with its prices and conditions, for both individuals and groups. “Naturally, I expect that EzRMS™ will help increase our revenues, as is the wish of all hotel businesses, but we also hope to have an improved view on cost per segment and/or distribution channel,” he said.

“We looked at other revenue management solutions, but it was the multicategory optimization within EzRMS™ that led us to choose this system. We do have different categories, but as almost 50 percent of Hôtel Napoléon’s capacity is suites, it was fundamental to choose a RMS that allowed us to optimise each individual category of rooms and suites,” said Afuta.

Founded in July 1999, EasyRMS is a global leader and provider of ASP/Internet revenue and yield management solutions. With more than 30 years of combined industry knowledge, EasyRMS is dedicated to the introduction of new generation technology and procedures within the hospitality industry and aims to deliver these services to its clients. Backed by the confidence of many of today’s industry leaders, EasyRMS is committed to easing the current burden of strategic decision making and implementation of revenue and yield management techniques and procedures worldwide.




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