Living Hotels Establishes International Presence for Serviced Apartments Across All Reservation Channels Via Trust International

  • Trust International
  • 04.01.10
Living Hotels, an innovative leader in the emerging market of serviced apartments, is one of the first global cooperative sales and marketing ventures to allow electronic sales and marketing specifically for the long-stay hotel segment.

Living Hotels is applying standard hotel room reservation parameters to the sales and marketing of serviced apartments by enabling worldwide reservations to be made online or via the global distribution system (GDS).
By implementing the centralized reservation service (CRS) technology of Trust International, Living Hotels will open up these sales channels for apartment providers, who so far have generally worked independently to secure reservations. Living Hotels and Trust International signed the contract at one of the world’s largest travel trade shows, ITB Berlin 2010. The advantage: under the combined brand of Living Hotels, the providers of serviced apartments attract and generate reservations from international travel agency chains and business trip providers. Marketing and active sales support is also provided.

“Our long-term goal is ambitious: We aim to become the leading provider worldwide in the serviced apartments segment,” said Prof. Dr. Max M. Schlereth, CEO of Living Hotels. “To do so, we will bundle the numerous forces and capacities under one brand name and unite these in a strong sales and marketing network, which embraces everything previously marketed under concepts such as extended stay, business apartments, corporate housing or boarding houses.”

“We link the global market with the local providers and in doing so, open up a potential client base for our partners, which they would find difficult to achieve acting alone,” continued Schlereth, who has a wealth of experience and many of the best business contacts for this market segment.

Living Hotels provides partners with their own Internet booking engine, developed explicitly for the online marketing of serviced apartments. Partners have access to the main online channels as well as to the Amadeus, Sabre and Galileo/Worldspan sales channels through Trust International’s hotel distribution and reservation technologies. Living Hotels may be reserved worldwide with the GDS code DD.

The marketing of Living Hotels is geared to raising the awareness of the market and of the advantages of serviced apartments. The partners and the product, which is still frequently in need of explanation, will be presented internationally at trade fairs, road shows and other events. Continuous communication and exceptional marketing activities will not only serve to popularize the Living Hotels brand, but also the entrepreneurial idea for modern and price-conscious business and private travelers, serviced apartments mean flexible living for an indefinite period, with amenities from kitchenettes to personal work areas and numerous other readily available services. The longer the stay, the lower the cost in comparison with a hotel.

For rapid access to a range of bespoke provisions, Living Hotels has four reservation categories: budget apartments, value apartments, comfort apartments and premium apartments. The range of supplementary provisions, such as WLan, breakfast or shopping service, increases with the category.

Trust International is one of the world’s leading CRS providers and international hospitality partners. Trust’s services and supporting technologies help hotel chains and hospitality groups support their sales and marketing activities with the latest distribution solutions. The range of services includes CRS solutions and software, connectivity to all GDS and IDS channels, an Internet booking engine and third-party integration to PMSs, RMSs and CMSs. Trust International offers the full range of CRS-related products such as content management, business intelligence and commission payment services.

Via Trust’s own communication centers located in North America, Europe and The Far East customers in 47 countries are served with private label telephone reservation, concierge and telemarketing services.

Established in 1989, Trust International is renowned for its highly reliable reservation platform, continuous investment in system software and hardware and delivery of superior customer value.

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