EZYield.com Adds Oswald Lares to Sales Team as International Clients Fuel Growth Curve

  • EZYield
  • 04.08.10
EZYield.com, the originator of the SaaS-based platform for automated online channel management with integrated booking and reservation delivery technologies, announced the addition of Oswald Lares to continue EZYield.com’s sales growth in Europe and Northern Africa.

Based in France, Oswald has held various senior executive positions at TravelCLICK, Luxury Lifestyle Hotels & Resorts, SynXis, Relais & Châteaux and Disneyland Resort Paris, during which time he specialized in sales, distribution, e-commerce and sales & marketing. The latest addition to a rapidly growing sales force, Oswald will support EZYield.com’s efforts in all French-speaking territories in Europe and Northern Africa, including: Belgium, Luxembourg, France, Tunisia and Morocco.
Commenting on EZYield.com’s opportunity in these markets, Oswald states, “All of these countries have excellent potential for growth. There are many small and medium-sized properties that are in need of the capabilities offered by the EZYield.com platform and would benefit greatly from having EZYield.com as their forward distribution partner.”
Interestingly, an Economywatch.com 2008 report listed France as the number one travel destination in the world ahead of Spain and the Unites States, with an estimated 80 million foreign tourists visiting each year.
 “We are expecting large inroads into the French-speaking market because of the resiliency of the tourism market and the continued desire of international travelers to visit these areas,” stated Ed St. Onge, CEO of EZYield.com. “Oswald’s experience and keen understanding of the culture will provide us with the best avenue to accomplish this.”

About EZYield.com
Since introducing the world’s first automated channel management solution in 2002, EZYield.com has remained the undisputed leader in online distribution technology for the global hospitality industry. Today, 3,000 hotels in 75 countries utilize EZYield.com’s award-winning, advanced channel management software to streamline the distribution of rates and inventory to 500 forward distribution channels in multiple languages and 168 currencies. EZYield.com's SaaS web-based platform and mobile friendly solutions are designed to give control of online distribution back to the hotelier, with products dynamic and flexible enough to satisfy properties ranging from 40 to 4,000 rooms. EZYield.com maintains regional offices in Asia Pacific, Europe, Middle East and the Americas, in order to provide continuous live support to their clients around the world.

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