Digital Signage Expo 2010: Open Digital Signage Forum Program Now Online

  • Digital Signage Expo
  • 04.16.10
Digital Signage Expo 2010 announced its Forum program is now available online.

The Open Digital Signage Forum, organized via a partnership with the Platt Retail Institute, will this year focus on best practices and deployments from across Europe and North America, with speakers from JCDecaux, Harrods, Media Markt, IMTV and Monopoly Media. The Platt Retail Institute is an industry-leading expert in research and consulting for businesses seeking to impact the customer in-store experience. Topics to be covered in expert panel discussions from participants across Europe include, among many others:

  • Challenges Associated with Creating Compelling Content for a Network
  • What's Ahead for Mall Digital Signage Networks
  • Positioning Networks with Agencies and Brands
  • Success and Challenges Associated with OOH Networks in Eastern Europe
  • Integrated Marketing

Retail case studies to be explored as examples of best practices include Metro AG-Media Markt & Saturn and Harrods. The Forum will close with a panel of industry leaders in discussion comparing the outlook for digital signage in Spain, Germany, France, the United Kingdom and Eastern Europe, enabling attendees to gain a global insight into this rapidly evolving market.

“The format of the Forum is designed to look at best practices and deployments rather than at the specific technology involved, in order to address the issues of digital signage at a holistic level,” said Jens Schindler, managing director of the organizer, hf media & events.

Speakers include company leadership at JCDecaux, one of Europe's largest out-of-home advertising companies; The Life Channel, a leading out-of-home TV network; Futuramedia, one of France's leading digital signage network operators; Harrods, the world-renowned store in London; Metro AG-Media Markt and Saturn, one of Germany's leading electronics retailers; Monopoly Media, one of Romania's largest advertising agencies and operators of one of Eastern Europe's largest digital signage networks; Neo Media Group, one of the global leaders in media sales networks; and IMTV, a Russian advertising agency for out-of-home networks and in-store digital signage, among many others.

“We have assembled industry leaders to address the most complex and challenging issues facing the industry today, in an educational format to facilitate the exchange of ideas,” said Steven Keith Platt, director and research fellow, Platt Retail Institute.

The Open Digital Signage Forum is located in the heart of Digital Signage Expo 2010, which is held on June 15, 16 and 17, 2010 in Messe Essen, Essen, Germany, co-located with one of the world’s largest self-service events, Kiosk Europe Expo 2010. Attendance of the Forum is free for pre-registered visitors.

Sponsors of the two trade shows include Provisio, Star Micronics, Bell Microproducts and ImpulsTV. The list of high-profile exhibitors includes Samsung, 3M, Optoma, Epson, Hyundai and LG.

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