HSMAI Conference Focuses on Optimizing Revenue Through Revenue Management and Internet Marketing

  • 04.20.10
As the digital realm becomes increasingly integrated in day-to-day business practices, the revenue management and Internet marketing fields become more closely connected.

On Monday, June 21, 2010, hospitality sales and marketing professionals will gather at the Hospitality Sales and Marketing Association International (HSMAI) Revenue Management & Internet Marketing Strategy Conference at the Orange County Convention Center in Orlando, Fla., to discuss how these two disciplines have evolved and the best practices for optimizing revenue today.

The 2010 conference, held prior to the HITEC show, will explore revenue optimization, pricing, e-commerce and Internet marketing topics in the context of the slowly recovering economy with a powerful keynote presentation and 16 breakout sessions.

“As the industry slowly recovers from the recession, optimizing revenues and leveraging the internet as a marketing medium has never been more important,” said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. “This conference will bring together thought leaders to discuss the emerging trends and best practices in revenue management and Internet marketing, and how you can leverage them to drive business.”

Best-selling business author Rafi Mohammed will deliver the keynote address, "How Successful Companies Use Price to Profit and Grow." He will discuss the premise of his latest book, The 1% Windfall, regarding how even a one percent increase in price can create billions of dollars in new profits. Mohammed will also offer insight on how to effectively analyze the profit disconnect that exists in business today, providing attendees with a sound strategy for creating products and prices that satisfy all of a company's customers.

Attendees will choose from 16 breakout sessions, designed to offer practical and concrete takeaways that they can implement immediately after returning from the conference.

Conference session topics include:

-      Revenue management sessions:

  • What Every Internet Marketer Needs to Know About Revenue Management
  • Advanced Pricing
  • Total Hotel Revenue Management
  • I Won't See You at the Water Cooler: The Plusses and Minuses of Centralizing, Clustering and Outsourcing Your Revenue Management
  • What About the Buyer: How Key External Stakeholders View Revenue Management Practices
  • Segmentation: Is It Really What You Think It Is?
  • Who is your Chief Competition Officer?
  • The 2010 OTA Landscape: OTAs & OTA Alternatives

-      Internet marketing sessions:

  • Focus on Mobile Marketing
  • Social Media Strategy
  • What Every Revenue Manager Needs to Know About Internet Marketing
  • The Future of Search
  • The Billboard Effect
  • Social Media in 30 minutes a Day: Choosing the Right Tools for your Strategy
  • Internet Marketing Think Tank
  • Evolving Your Online Marketing

Qualified attendees are eligible for free registration to the HITEC show, one of the world’s largest hospitality technology expositions.

Conference partners include ClickSquared, Digital Alchemy, EasyRMS, HFTP, IDeaS - A SAS Company, JDA Software Group, Milestone Internet Marketing, Rainmaker, Rubicon, TRAVELCLICK and Vizergy. For more information on the Revenue Management & Internet Marketing Strategy Conference, or to view a full schedule visit www.revmanagement.org.  

HSMAI is a hospitality industry source for knowledge, community and recognition for leaders committed to professional development, sales growth, revenue optimization, marketing and branding. With a strong focus on education, HSMAI has become an industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at annual events, including HSMAI's Affordable Meetings®. Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region.

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