Natasha Le Roux Named ZDirect’s Director of Sales, Americas/ASPAC

  • ZDirect, Inc.
  • 05.04.10
Natasha Le Roux has been named director of sales, Americas/ASPAC for ZDirect, a pre-eminent provider of electronic marketing and e-CRM solutions for the hospitality and resort industry.

“I am honored and very excited to be part of the dynamic ZDirect team," Le Roux said. "With the ZMail platform, ZDirect presents a fast-paced environment with technology that the industry desperately needs to keep up with the growing demands of how hotels are challenged to convert lookers into bookers.  Travel bookings are greatly being driven by electronic marketing technology today. ZDirect is a full-service advanced e-mail service provider (ESP) with a dynamic solution for companies that require cutting-edge features, solid integration, intelligent guest communications and professional service. The ZMail solution is not only cost effective, but translates into incredible, instant ROI for hotels which is priority one when hotels look for technology partners.”

Hayes Thomas, CEO of ZDirect says Natasha was chosen based on her deep-rooted industry acumen.  Formerly of TRAVELCLICK and with 20 years of experience in the industry, we are confident Natasha has the expertise and industry knowledge to drive ZDirect’s growth initiatives globally.  “Natasha’s impressive track record speaks to her ability to tap into emerging markets and this makes her an invaluable asset to both the sales team and the company as a whole,” he said. 

Based in Miami, Fla., ZDirect is a pre-eminent provider of electronic marketing and e-CRM solutions for the hospitality and resort industry.  For ZDirect's product offering, the company takes e-mail communication technology to a whole new level of effectiveness by giving hotel managers a powerful way to impact relationships with their previous guests and inquiry base.  ZMail's suite of tools empowers professional property managers to streamline their entire electronic and CRM marketing efforts.  With ZDirect's patented ZMail technology and expertise, hoteliers are able to centralize all their databases, send intelligent, targeted, highly personalized e-mails to their guests and subscriber list, and when they book, automatically send pre-arrival and post departure e-mails.  The ultimate goal: convert leads and previous guests into long-term loyal customers.  The result is new revenue captured, stronger customer loyalty, expanded customer base, and increased return on investment through the reduction of traditional marketing costs via measurable electronic marketing.

ZDirect is an enterprise e-mail service provider (ESP) specifically for hotels and resorts and the ideal solution for management companies that require cutting-edge features, solid integration and professional services.

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