Marcus Hotels and Resorts Select EasyRMS as Revenue Management Partner

  • Infor, Revenue Management
  • 05.05.10
In March of this year, Easy (Ez) Revenue Management Systems Ltd. (EasyRMS) secured two well-known properties owned by Marcus Hotels and Resorts, part of the Milwaukee-based Marcus Corporation.

The Marcus Hotels and Resorts portfolio includes a wide range of properties, two of which, the landmark Pfister Hotel in downtown Milwaukee, and the luxurious Grand Geneva Resort & Spa, formerly the original Playboy club just west of Chicago, are implementing EzRMS™ to optimize their businesses through increasing revenues and profitability.

Both properties are implementing the EzRMS™ Core Module, Ez-REGION™ and Ez-QUOTE™, and will benefit from extraction and upload interfaces to SMS Host V17, as well as upload interfaces for EZ Yield and Newmarket Delphi. The Pfister Hotel also has the Pegasus NetRez upload.

Phil Robart, EasyRMS director of sales and operations - North America, says this has been, “One of our greatest achievements, as we have been discussing and presenting our products to various members of the management team at Marcus for a number of years.” 

In terms of benefits gained by Marcus Hotels, Phil said, “As with all new clients, one of the first and most important benefits these properties and the corporate team will get is the ability to obtain, at any time and in any format desired immediately upon going live, highly accurate and detailed data for both future or historical analysis.”

Kent Duncan, corporate director of revenue management for Marcus Hotels & Resorts, said of the new implementation, “After extensive research, and collaboration with many of our peers in the industry, EzRMS™ was the overwhelming solution that worked for them.”

“For us at Marcus, with many diverse independent hotels, we needed a solution that would assist us with optimising demand in multiple room types and dynamic pricing recommendations,” said Kent. “EzRMS™ helps us achieve these goals, and delivers extensive customisable reporting capabilities.”

Marcus Hotels and Resorts is part of the Marcus Corporation, a Milwaukee-based company comprised of Marcus Hotels and Resorts and Marcus Theatres, with a portfolio that includes 20 hotels and resorts nationwide, and nearly 700 screens spanning seven states. Beginning with The Pfister Hotel in 1962, Marcus Hotels and Resorts has grown to become an industry leader, operating a nationwide portfolio of upscale hotels and resorts including InterContinental Hotels Group, Starwood and Hilton-flagged properties, and managing over 5,000 guestrooms. The company’s goal is to exceed guest expectations and provide a unique experience and comfortable atmosphere at each property within the group.

Founded in July 1999, EasyRMS is a global leader and provider of ASP/Internet revenue and yield management solutions. EasyRMS is dedicated to the introduction of new generation technology and procedures within the hospitality industry and aims to deliver these services to its clients. Backed by the confidence of many of today’s industry leaders, EasyRMS is committed to easing the current burden of strategic decision making and implementation of revenue and yield management techniques and procedures worldwide.

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